All Posts Tagged Tag: ‘Email Marketing’
A new study from Forrester Research, "Email Marketing Comes of Age" finds that 97 percent of consumers and 94 percent of marketers are using email. For marketers, consumers who embrace email are their most valuable customers.
Consumers who are fans of email spend more online, make impulsive purchases, are willing to pay for convenience and communicate with others about ads and emails they value.
Ten years ago I started my first online business venture out of the basement office of my home. I put together a Web site selling scrapbook products on my wife’s suggestion that scrapbooking was emerging as a hot niche in the crafting industry.
Email marketing is far from dead, despite the fact it can be a challenge to build an opt-in list of email addresses.
There’s no doubt that email marketing has gotten a bum rap from abusive spammers. Several thoughts such as long prison sentences for wide scale spammers instantly come to mind in a vague jumble when this practice is mentioned.
One of the best ways to remind your customer about you and what you do for them is to keep them on a consumer mailing list.
Having an opt-in list is not just for sending subscribers your promotional newsletters or catalogs. Your opt-in list should be used to build a relationship with each and every person who joins your list, but you must do your part to show respect to those who do decide to subscribe.