All Posts Tagged Tag: ‘Email Marketing’

Email Marketing Study Suggests Sending More, Just Not To Recipients’ Primary Accounts

Email Marketing Study Suggests Sending More, Just Not To Recipients’ Primary Accounts

Return Path recently released an email marketing study suggesting that the frequency that generates maximum response without excessive complaints differs among brands as well as based on account type. It maintains that marketers can send more messages without suppressing response, but not necessarily to users’ primary accounts. The study makes use of data from over 600,000 users over the course …

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Your Customers Want More Of This From Your Business

Personalization. Consumers want offers from businesses to be more personalized. The question is: are you doing your part? And to what degree? Are you making efforts to ensure your offers are highly personalized for your potential customers? What are your most effective personalization methods and/or channels? Discuss. Consumers want more relevant offers, but they’re also not really into being tracked, …

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Mobile Email Revenue Hit A New Record This Year

Mobile email revenue reached a new record in the first quarter of 2015, a new study from Yesmail finds. While it’s no surprise that mobile email revenue would continue to climb along with mobile usage in general, it’s interesting that it climbed quarter-over-quarter in Q1, following the holiday season which has historically seen declines due to seasonality. According to the …

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Square Gives Small Businesses Attractive New Email Marketing Option

Square just announced a new service that might make email marketing service providers a little nervous. It’s called Square Marketing, and comes with an email marketing solution for small businesses, who use Square for payments. It’s unclear exactly how many active merchants Square has under its belt, but according to stats the company released late last year, its merchants make …

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5 Potential Ways To Increase Email Signups

After all these years, email is still the most effective online marketing channel. Chances are you’re spending a lot of time trying to improve your search and social campaigns, but don’t forget how valuable email subscribers are. You need more of those. How do you try to increase your email sign-ups? Share your ideas in the comments. There are tons …

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Google Inbox Adds Tablet, Browser Support

Last fall, Google launched Inbox by Google, a new email app, which it hopes will one day replace Gmail as the email experience people like to use. It’s still only available by invitation, but eventually it’s going to be available to all. The company announced that it is now available for the iPad and Android tablets after only supporting phones …

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Study: Email Fatigue Not An Issue In Q4

Return Path has a new study out looking at consumer email behavior in Q4 2014. Its main finding is that instead of experiencing “email fatigue” during the holiday season, consumers welcomed more messages from retailers. This “contradicts common theories about email overload,” a spokesperson for Return Path said. The study found that the average consumer inbox received fewer than ten …

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Here’s How People Are Using Google’s Inbox (Marketers, Pay Attention)

Google is trying to revolutionize email again with Inbox by Gmail, which the company unveiled in October. It’s still available on an invitation-only basis, but Google says it’s already received over a hundred thousand pieces of feedback on the product. If you’ve been wanting to try it, but haven’t been able to score an invitation, you’ll be happy to know …

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Over Half Of Emails Opened On Mobile Or Tablets

Experian Marketing Services has released its 2014 Q3 Email Benchmark Report finding that both mobile device usage and email engagement increased and that 53% of emails were opened on a mobile or tablet device during the quarter. Here’s a look at opens and clicks by platform across various categories: The report also finds that email volume rose by 17.1% year-over-year, …

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Email Won Thanksgiving Weekend [Report]

Email marketing and search (both organic and paid) were the dominant marketing channels over the holiday season according to new research from Custora. The firm released its new 2014 Holiday Recap. According to that, ecommerce revenue in the U.S. was up 15.6% compared to 2013’s holidays season. This continues a four-year streak of mid-teen growth. Black Friday and Cyber Monday …

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Email Marketing Considerations For Google Inbox

Last fall, Google launched Inbox by Google, a new email app, which it hopes will one day replace Gmail as the email experience people like to use. Right now, it’s still only available by invitation, but eventually it’s going to be available to all. It remains to be seen whether or not one day it’s forced on Gmail users. It’s …

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How Social Media Makes Email Marketing More Effective

A study from Nielsen once found that 92% of people trust word-of-mouth marketing. Most of the time this comes from social media, and marketers should consider harnessing that with their email campaigns to reach a broader audience. Do you incorporate social media into your email marketing campaigns? What tactics to do you use specifically? Are you combining your social media …

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