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All Posts Tagged Tag: ‘Email Marketing’

Study Suggests Email Marketers Shouldn’t Be Afraid Of High Volumes For Holidays

Study Suggests Email Marketers Shouldn’t Be Afraid Of High Volumes For Holidays

Are you concerned about consumers disregarding your holiday emails? Well, don’t be. Yesmail has a new study out finding that average monthly email volume increased 46% quarter-over-quarter for Q3 and Q4 2014 while average open rates remained steady at 15%. Meanwhile, holiday-themed open rates jumped from 14.2% in 2013 to 15.1% in 2014. The company says the study suggests that …

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Google Launches Gmail Postmaster Tools To Help Improve Deliverability, Improves Spam Filter

Google Launches Gmail Postmaster Tools To Help Improve Deliverability, Improves Spam Filter

Google just announced the launch of Gmail Postmaster Tools to help senders of emails that people actually want do better at avoiding spam filters and actually get their messages seen by the recipient. The company says it is to help qualified high-volume senders analyze their email, as it includes data on delivery errors, spam reports, and reputation so they can …

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Here Are Your Latest 10 Tips For Improving Email Open Rates (Plus Some Additional Advice)

Here Are Your Latest 10 Tips For Improving Email Open Rates (Plus Some Additional Advice)

If you run email marketing campaigns, you’re on a constant quest to improve your open rates. There are plenty of tactics out there that you can employ to potentially increase them, and an infographic from Sikich (via MarketingProfs) gives you ten of them: Earlier this year, we looked at what it takes to improve email open rates as those in …

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Email Marketing Study Suggests Sending More, Just Not To Recipients’ Primary Accounts

Email Marketing Study Suggests Sending More, Just Not To Recipients’ Primary Accounts

Return Path recently released an email marketing study suggesting that the frequency that generates maximum response without excessive complaints differs among brands as well as based on account type. It maintains that marketers can send more messages without suppressing response, but not necessarily to users’ primary accounts. The study makes use of data from over 600,000 users over the course …

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Your Customers Want More Of This From Your Business

Personalization. Consumers want offers from businesses to be more personalized. The question is: are you doing your part? And to what degree? Are you making efforts to ensure your offers are highly personalized for your potential customers? What are your most effective personalization methods and/or channels? Discuss. Consumers want more relevant offers, but they’re also not really into being tracked, …

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Mobile Email Revenue Hit A New Record This Year

Mobile email revenue reached a new record in the first quarter of 2015, a new study from Yesmail finds. While it’s no surprise that mobile email revenue would continue to climb along with mobile usage in general, it’s interesting that it climbed quarter-over-quarter in Q1, following the holiday season which has historically seen declines due to seasonality. According to the …

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Square Gives Small Businesses Attractive New Email Marketing Option

Square just announced a new service that might make email marketing service providers a little nervous. It’s called Square Marketing, and comes with an email marketing solution for small businesses, who use Square for payments. It’s unclear exactly how many active merchants Square has under its belt, but according to stats the company released late last year, its merchants make …

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5 Potential Ways To Increase Email Signups

After all these years, email is still the most effective online marketing channel. Chances are you’re spending a lot of time trying to improve your search and social campaigns, but don’t forget how valuable email subscribers are. You need more of those. How do you try to increase your email sign-ups? Share your ideas in the comments. There are tons …

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Google Inbox Adds Tablet, Browser Support

Last fall, Google launched Inbox by Google, a new email app, which it hopes will one day replace Gmail as the email experience people like to use. It’s still only available by invitation, but eventually it’s going to be available to all. The company announced that it is now available for the iPad and Android tablets after only supporting phones …

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Study: Email Fatigue Not An Issue In Q4

Return Path has a new study out looking at consumer email behavior in Q4 2014. Its main finding is that instead of experiencing “email fatigue” during the holiday season, consumers welcomed more messages from retailers. This “contradicts common theories about email overload,” a spokesperson for Return Path said. The study found that the average consumer inbox received fewer than ten …

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Here’s How People Are Using Google’s Inbox (Marketers, Pay Attention)

Google is trying to revolutionize email again with Inbox by Gmail, which the company unveiled in October. It’s still available on an invitation-only basis, but Google says it’s already received over a hundred thousand pieces of feedback on the product. If you’ve been wanting to try it, but haven’t been able to score an invitation, you’ll be happy to know …

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Over Half Of Emails Opened On Mobile Or Tablets

Experian Marketing Services has released its 2014 Q3 Email Benchmark Report finding that both mobile device usage and email engagement increased and that 53% of emails were opened on a mobile or tablet device during the quarter. Here’s a look at opens and clicks by platform across various categories: The report also finds that email volume rose by 17.1% year-over-year, …

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