The launch of Bing has, according to report after report, worked near-wonders for Microsoft.  Now, it looks like Yahoo’s going to take a shot at reproducing those effects with a significant (though not name-altering) makeover effort of its own.

Yahoo has named Eric Brown as its new senior vice president of global communications.

Brown will be in charge of the company’s global communication efforts, overseeing public relations, executive communications, product promotion, public affairs, internal communications, corporate reputation management and social media outreach. Brown will join the company in early July and report to Yahoo’s chief marketing officer, Elisa Steele.

Yahoo said today it has named Elisa Steele as its chief marketing officer.

Steele is responsible for Yahoo’s brand, its global marketing strategy and its marketing functions including brand marketing, audience marketing, corporate communications, insights, policy and privacy, community affairs, and related central teams. She reports to Yahoo CEO Carol Bartz.