All Posts Tagged Tag: ‘Electronic Communications’

Critically Important Patent May Affect Rights And Revenue For Electronic Advertising

ICAP Patent Brokerage, the world’s largest intellectual property brokerage and patent auction firm, is offering for sale a patented method for targeting advertisements in electronic communications. The patent portfolio announced covers a broad range of communication activities including ad placement, use of user demographics, user remuneration and automated tracking. The key patent, invented by Lawrence F. Glaser and owned by …

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