All Posts Tagged Tag: ‘Efficient Frontier’
In November, Adobe announced its intent to acquire Efficient Frontier to bolster its digital marketing strategy, something the company seems to have been more focused on with recent acquisitions and partnerships (such as its partnership with OptiMine Software and its acquisition of Auditude). Today, Adobe announced that the Efficient Frontier acquisition is complete. “The acquisition of Efficient Frontier adds cross-channel …
At the end of November, Adobe announced its intent to acquire Efficient Frontier, thought the price was not disclosed. “The purchase bolsters Adobe’s strategic focus on digital marketing and expands the company’s solutions, which are central to how digital marketing and advertising is created, managed, executed measured and optimized,” an Adobe spokesperson tells WebProNews. Adobe released its Q4 earnings yesterday, …
Adobe announced its intent to acquire Efficient Frontier to bolster its digital marketing strategy. The company seems to have been more focused on this side of its business with recent acquisitions and partnerships (such as its partnership with OptiMine Software and its acquisition of Auditude). Probably not a bad idea considering the direction Flash is going. “The purchase bolsters Adobe’s …
Marketers are returning – or even rushing back – to the practice of employing search ads, according to the latest data from Efficient Frontier. Efficient Frontier found that spending on search ads increased by 24 percent in the second quarter of this year compared to the same period in 2009.
A little bit of data from the Efficient Frontier Q4 2009 Search Engine Performance Report has been made available, and it’s completely un-shocking in that it shows search marketers are still more than happy to spend their money with Google. The interesting thing, though, is that Bing seems to have gained a little ground on the search giant.
The worst may be over for the search engine marketing sector. While significant drops in spending have occurred on a year-over-year basis, a new statement from Efficient Frontier indicates that the rate of decline has just about leveled off. There’ve also been silver linings insofar as ROIs and Bing are concerned.
Average cost-per-click in the US declined last year on the big three search engines according to research from Efficient Frontier. Google’s fell 14%, Yahoo’s fell 16%, and Microsoft’s fell 28% over a year’s time (via CNET). Essentially the study indicates that less money was spent per search ad.
For every new dollar spent on search marketing, Google grabs $1.10. Probably the last time you heard a number like that, it was from a basketball coach at half-time encouraging you to give the mythical one hundred and ten percent. How does that happen in real numbers? Looks like Google takes a little from Yahoo and Microsoft.
In assessing a fixed set of clients, search marketing firm Efficient Frontier found virtually all of the additional spending headed to Google.