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Edelman Articles

From Zero to Google

Want to know how to jump start a new blog? Read Darren Rowse’s case study.

How to Track Your Group’s Attention Data

Here’s a neat idea I just discovered. If you’re willing to move all your blog/news RSS feeds into a single aggregate feed, you can track your or your group’s or even your company’s attention metadata.

Learning the Lingo

There’s a list of blogging terms on Wikipedia. It covers the more common phrases and words.

The Difference Between Firefox and IE

When you read this post on the Google Blog about their new Firefox toolbar it’s clear there’s a chasm between most Internet Explorer users and Firefox heads.

The Quick and the Dead

Are you responsive? Boy is that a loaded question. Itzy (love the name) asks if responsiveness impacts your professional reputation.

You’re Up, They’re Down

The Washington Post’s Leslie Walker says growth is skyrocketing at sites focused on social networking, blogging and local information.

Barnako Goes All Blog

Longtime Internet watcher Frank Barnako is giving up his column to become a full-time blogger for Marketwatch.

New Line Markets with Tagworld

New Line Cinema is marketing the new Snakes on a Plane flick using a special promotion on TagWorld.

Yahoo Implicated In Spyware Click Fraud

Advertisers who expect their Overture ad campaigns to run with certain Yahoo Searches may be surprised to find their ads running in syndicated spyware applications that render each impression as an ad click the advertiser must pay.

Google Real Estate Launches

Shimon Sandler has discovered Google’s new Real Estate beta.

Blogging Slow to Take Off in Europe

Neville Hobson breaks down a new survey of 1,500 business leaders from Europe’s top 15,000 companies. It confirms that blogging is slow to take hold in Europe. Here are the key stats…

When the Team is the Brand

Putting your brand on a stadium is relatively low risk, albeit expensive advertising.

E! Searches for Shooting Stars on YouTube

Last week we talked about media and marketers partnering with YouTube, rather than fighting it. E! Entertainment Television understands this and they are putting their money where their mouth is.

Facebook Faces the Gulf of Reality

The Journal is reporting (subscription required) that Facebook is shopping itself for as much as $2 billion, but that potential acquirers don’t agree with this valuation.

Emerson’s RSS Starter Kit

Emerson Process Management, which recently started blogging, built an RSS Starter Kit to get their customers up to speed on using feeds.

MySpace Mania

My Edelman colleague Marilynn Mobley sent over some staggering statistics about MySpace.

Disney, Pixar Imagineers Blog Company Missteps

Pixar and Disney’s imagineers have started up a rather forthright blog called Re-Imagineering.

Search YouTube the Ajax Way

At first I didn’t know what it was when I saw it on del.icio.us. Qooqle Video turns out to be one really cool way to search YouTube.

TypePad Introduces Blog Widgets

TypePad has rolled out a nice new feature that bring dozens of widgets to your blog from other Web sites like Flickr, Technorati, FeedBurner and more.

State Department Schools Us on Blogs

The US Department of State hosted a webchat with David Kline. For those of you who might not know David, he wrote blog! how the newest media revolution is changing politics, business, and culture.

eponym Debuts Blog Platform, Search

There’s a new free blog host in town – eponym.