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Economy Articles

Google Not Immune to Economy?

So far, there haven’t been many signs that Google is having much trouble adapting to the economy. While companies all across the web are cutting jobs left and right, Google is brushing off deals with other major search engines that the other parties would kill to get done. CEO Eric Schmidt said in a NY Times interview the other day that Google was doing thing like:

What Future Lies Ahead For Marketers?

Some interesting data from the Association of National Advertisers (ANA) has been released. The data comes from 1,200 attendees of the ANA’s "Master of Marketing" conference, which was held last month in Orlando. These attendees were polled via handheld electronic device about a variety of topics related to marketing, budgets, and future plans.

Branding Through Social Networks

Google Comfortable Enough In Its Own Economic Shoes

Eric SchmidtGoogle CEO Eric Schmidt is a busy man as you can imagine, and has probably been even busier than usual recently, now that he has been named to the transitional economic advisory board of President-Elect Barack Obama at a time when the economy needs all the help it can get.

Yahoo Flushing More Jobs
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Yahoo is expected to announce some job cuts tomorrow as they announce their third quarter earnings. The number of cuts has been rumored to be anywhere between 1,000 and 3,500. The company is no stranger to letting go chunks of employees, and with current economic conditions, it is no surprise that they are at it again. Rafat Ali at PaidContent.org writes:

Is The Economy Affecting Virtual Advertising Experiments?

As the news continues to pour in and the news media works hard to sell their wares (meaning the more terrible the news the more people pay attention) there are more victims to be counted in the carnage. This time the targets are the ‘darlings’ of the new world advertising and marketing including web video, mobile phones, gaming and virtual worlds.

Google Tightening Its Belt?
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Possibly rhetoric serving two purposes: an endorsement of smart fiscal management and management of Wall St. analyst expectations. Google’s VP of Sales, Tim Armstrong made a seemingly off-the-cuff remark about closely watching the economy while “making sure our expenses and revenue are very much aligned.”

Email Scams On The Rise?

 

With all the 

Yahoo Hoping For $22/Share Buyout From Microsoft

 

Online Advertising in Rough Times

The economy has everyone in the U.S. worried about what’s ahead. Many are calling for another great depression, and it is hard to know just what that will mean in a world where so much business thrives on the Internet. It’s a different world than it was in the 30s. Of course most money made on the Internet comes from advertising, so naturally, one has to wonder how Internet ad spending will fare in the not-too-distant future.

Analyst: VC Confidence At New Low

Though Phil Gramm’s pretty sure the recession is all in our heads, it seems that just about every road to a healthy economy is either closed or under construction. The road to Silicon Valley, according to one analyst, is at best at a standstill.

Searches For Financial Related Terms Increase

The number of online credit card applications submitted by subprime applicants (those with credit scores of 660 or less) increased by 30 in the first quarter of 2008 compared to the same period last year according to a new study from comScore.

The number of online credit card applications submitted by prime applicants (those with credit scores above 660) fell by 16 in the first quarter.

Facebook’s Value Is Decreasing

If you’ve forgotten, just nine months ago, Microsoft purchased a 1.6% stake in Facebook for $240 million. Doing the math from that, the total value of Facebook last October was $15B.

Yahoo: No Rest For American Weary
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Seems like everybody in the States is wound up pretty tight these days thanks to impending economic troubles and continuing denial at the upper crust. The bad news gets worse: A wound-up America won’t be unwinding this summer.

Entertainment Spending Looks Bleak

Downarrowgig The weak economy is beginning to have an effect on the entertainment industry.

Calacanis’ Advice For Economic Trouble

Tell that to Bear Sterns.

Mahalo CEO Jason Calacanis, formerly in charge of Netscape, former owner of Weblogs, Inc. who sold to AOL for a reported $25 million, has the answer for startups worried about getting through economic hard times: lots and lots of money.

He’s a Fordham alum, so you know where to send your contributions.

Not known for his silver tongue, the Brooklyn-native reportedly replied to a small, perhaps slightly inebriated group of SES New York karaoke goers’ concerns about the economic disaster the US is headed for with some sage-like advice.

Searchers Want To Know About The R Word

It should be the Frau Blucher of words and if we believe in that marketing genius that was "The Secret" we shouldn’t dare throw it out there. Nonetheless, the braver the media gets at using the "r" word, the more people are searching for it.

Thus, they’re all putting the energy out there like seeds and are waiting to reap the harvest.

Recession. There, I said it, now let’s get on with it.

Grim Financial Forecast For 2008

A new year is often accompanied by a large wave of optimism.  But in the UK, the standard "happy 2008" may have been followed by a less-cheerful "here’s hoping we’re not all screwed."

Increase Expected In 2008 Marketing Budgets

A friend recently told me about a loud, attention-catching commercial for a company’s going-out-of-business sale.  Only the friend had never before heard of the company.  Now, as the economy continues to look questionable, many places are preparing to increase their 2008 marketing budgets.

Search Insider Summit – Day 1 Pics
As has become the practice for me while blogging conferences, I take a lot of photos. Not as many as Tamar Weinberg, Barry Schwartz or even David Berkowitz, but quite a few.
More AOL Layoffs On The Way
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This coming Tuesday and Wednesday will not be remotely jolly for some AOL employees; according to various reports, another round of layoffs is in the making.

Chinese Virtual Economy A Threat To Middleman

The Middleman may never be terminated, but he is cruisin’ for a bruisin’ in the digital age. The latest assault will come, surprisingly, from China, as the government unveils plans to produce a 3D virtual world that allows consumers to order directly from the manufacturer.