All Posts Tagged Tag: ‘ecommerce’

How Etsy Has Improved For Sellers Leading Up To Its IPO

Etsy just went public, opening at $16 a share and quickly raising $500 million valuing the company at $3.5 billion as shares jumped as high as $32 at opening. As the company goes public, it’s obviously going to face a lot more pressure to grow and, and that means its’ going to have to regularly make improvements for both sellers …

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Instagram Ads Getting More E-Commerce-Friendly?

Instagram is reportedly working on features that would make the service a better marketing platform for e-commerce businesses hoping to attract buyers. According to AdWeek, Instagram is running marketing campaigns with brands including Banana Republic that take users right to product pages. Apparently that’s just the tip of the iceberg, as “more sophisticated ads are in the works” including an …

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Consumers Really Want Drone Delivery, Are Willing To Pay For It

Earlier, we looked at a report from Walker Sands, which looks at consumers’ online shopping habits, and bodes well for Amazon’s new Home Services offering. In a separate section of the report that we didn’t get into, they look at consumers’ attitudes toward the use of drones for product delivery, which may give us an idea of how people will …

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Online Shopper Data Bodes Well For Amazon Home Services

Amazon recently announced the launch of Amazon Home Services, in which it handpicks local service businesses to include in a marketplace on Amazon.com, enabling customers to purchase services from those in the home improvement, computer & electronics, lawn & garden, automotive, and other categories. We first learned about the service last summer, but now it’s been launched, albeit, in a …

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Antitrust Prosecution Comes To E-Commerce

The U.S. Department of Justice announced that it has charged a former e-commerce executive with price fixing, in what would be the DoJ’s antitrust division’s first online marketplace prosecution. The defendant is charged with price fixing in violation of the Sherman Act, which carries a maximum sentence of 10 years and a fine of $1 million for individuals. David Topkins, …

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Shopping Cart Abandonment Still A Major Issue For Businesses

Shopping cart abandonment has plagued ecommerce businesses for years, and you might think that things would have gotten better as more people have grown accustomed to shopping online, technologies have improved, and a vast array of solutions have become available. However, things have only gotten worse, and shoppers have gotten choosier about their shopping habits. Do you consider shopping cart …

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Percentage Of B2B Commerce Happening Online On The Rise

B2B e-commerce in the United States is projected to reach $1.13 trillion by 2020, according to Forrester, which just released its new report US B2B eCommerce Forecast: 2015 to 2020. That’s up from $780 billion this year, according to the firm. In 2020 B2B e-commerce will constitute 12.1% of the total $9.39 trillion US B2B commerce market, it says. Forrester …

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A Pinterest Stat Businesses Shouldn’t Ignore

You’ve heard over and over again that your business should be using Pinterest, but are you really taking this advice? And if so, to what extent? Are you paying as much attention to it as you should be? Probably not, you know why? Because business is HUGE on Pinterest. Probably more so than you ever realized. Is Pinterest part of …

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Amazon Dash Button Appears To Not Be A Joke

About a year ago, Amazon unveiled the Amazon Dash, a way for people to add items to their shopping lists from their homes by scanning them with the device or using the microphone to tell it what they need. Now, the company has announced an extension of Dash with the Amazon Dash Button. Given the timing of the announcement and …

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How Shoppers Use Twitter During The Buying Process

Twitter is sharing some research from studies it conducted with Millward Brown and Crimson Hexagon about Twitter’s role in the buying process for shoppers. Twitter says its findings can help businesses maximize sales by “sending Twitter shoppers the right message at the right moment.” The Millward Brown study was commissioned by Twitter last summer, and utilized a ten-minute online questionnaire …

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YouTube Gives You New Ways To Get Conversions With Cards

Google announced the launch of cards for YouTube, which it describes as an “evolution of annotations”. Video creators can use them to tell viewers about other videos, merchandise, playlists, websites, etc. They can be displayed anytime throughout the video, and they work on mobile. “As a creator, you’ve probably been using annotations to engage with your viewers for years,” writes …

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Facebook To Become Better For Selling Products

Facebook is making quite a few moves, which point to the social network becoming a better place for people, businesses, and websites to sell products. The latest piece of news involves an acquisition, which should lead to better personalization of product ads, but that’s only one piece of the puzzle. The race for getting social commerce right is on, and …

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