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All Posts Tagged Tag: ‘ecommerce’

Include These Types Of Content In Your Business App To Get More Sales

Include These Types Of Content In Your Business App To Get More Sales

People are spending more and more time with mobile apps, and that includes those that let them buy things. The problem for businesses hoping to break into that increasing app usage is that the number of apps people are using isn’t really growing along with the time they’re spending using apps. New changes Google has been making could (and should) …

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Etsy Expands Entrepreneur Program

A couple years ago, Etsy partnered with the city of Rockford, Illinois to develop an entrepreneur training program for the “Etsy economy”. It’s called the Etsy Craft Entrepreneurship Program. In 2015, Etsy is a public company, and the program is in many more locations now, including Dallas; Watsonville, California; Chattanooga; Albany; Newark, New York City; Albuquerque; St. Petersburg; Oldham, UK; …

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It’s Getting Harder To Ignore Social For Ecommerce Traffic

More and more people are buying things from websites after seeing them on social media. Historically, social media’s share of ecommerce referral traffic has been lower than pretty much all other channels, but it’s on the rise, and it’s actually growing faster than any other channel. That is according to some new research from BI Intelligence, which measured the impact …

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Alibaba Wants To Help US Small Businesses Sell More In China

Alibaba Group founder and Executive Chairman Jack Ma wrote an article for The Wall Street Journal in which he talked about the company’s strategy for the U.S. market. According to him, it’s “simple and clear” in that it wants to help U.S. entrepreneurs and small business owners, as well as businesses of all sizes, sell goods to a growing Chinese …

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Google Updates Shopping Feed Specification, Product Taxonomy

Google announced that it has updated its Google Shopping Feed Specification and its Google Product Taxonomy in order to create a “richer” experience for those searching for products online as well as to simplify the process for merchants. Updates require merchants to change their current product data, and they’ll have until September 15 to do so. Here’s a list of …

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Is Facebook More Effective Than Pinterest For Ecommerce?

According to a new study, the answer is yes. There’s some interesting research out from commerce data provider Jirafe looking at the impact of Pinterest and Facebook across 80,000 profitable ecommerce sites. While Pinterest has certainly become an ecommerce darling, and will only continue that trend with Buyable Pins, it shouldn’t come as a huge shock that the study found …

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Online Sellers Should Look At These Pinterest Shopping Stats

“The results are in: if you sell online, you should be on Pinterest,” says Shopify social media manager Dayna Winter. But you already knew that, right? In case you didn’t, Shopify has a new infographic out further highlighting the importance of Pinterest to online sellers. It makes use of data from a partnership between Shopify and Pinterest as it relates …

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Facebook Expands Messenger Payments Feature

A couple months ago, Facebook finally announced person-to-person payments in Messenger after months of rumor that the product would get something enabling people to use the app for payments. Still, Facebook said the roll out would be slow and over the coming months. Today, the company says it’s launching the feature in New York City and surrounding metro areas as …

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Yelp Adds Online Boutique Shopping

Yelp announced that it is now offering local boutique shopping through its website and mobile apps via a new partnership with Shoptiques.com. This enables users to purchase items from various local boutiques, directly through Yelp. This is only the first partner (with presumably more to come) Yelp has made in the shopping category, which is its largest category of reviewed …

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eBay Promoted Listings: Only Pay For Clicks That Result In Sales

eBay announced the launch of new Promoted Listing ads, which enable advertisers to pay only for clicks that result in an item being purchased. The company says you can use the ads to boost item visibility, start a campaign at any time, and pay only when your item sells. It promises quick and easy setup, advertiser control, detailed reporting, and …

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PLAs Come To YouTube With TrueView For Shopping

Google announced that it is extending its product listing ads (PLAs) to YouTube with TrueView for Shopping, its new format that lets businesses run product ads with related videos. It’s no wonder that Google has been encouraging marketers to create more “how to” videos. These are exactly the type of videos Google created TrueView for Shopping ads for – those …

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Soon You’ll Be Able To Easily Search For And Buy Things On Facebook

A new feature Facebook is testing could turn the social network into more of an e-commerce market place or digital swap meet. You’ll soon be able to search across Facebook for items to buy from other users. Do you use Facebook to sell items currently? Is this something you may do in the future? Let us know in the comments. …

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