All Posts Tagged Tag: ‘e-tailing’
The following is based on research, not sexism or prejudice of any kind. Conclusions are by nature overly general, and there are many exceptions to the following “rules” of masculine and feminine behavior. Quite simply, there really are general and stark differences in the behaviors men and women, but this fact should never be used for discrimination or other types of abuse. Also, in the following, jokes and wisecracks abound. The author apologizes in advance if you don’t find him funny and reminds you they’re only jokes.
On average, online retailers still only convert two to three percent of visitors into buyers. Though people are buying more online than ever before, that number has remained consistent over the last three years.
The three percent conversion average is also consistent across studies by different organizations, according to e-Marketer. That means that 97 percent of shoppers still prefer to buy offline.
After all is clicked and bought, Thanksgiving weekend numbers are in with clear retail sector winners. While Best Buy, eBay, Wal-Mart, and Amazon (the four horsemen?) are directing all the Web traffic, it is still unclear which day, Thanksgiving, Black Friday, or Cyber Monday, pulls in the most shoppers.