Dynamic keyword insertion for contextual advertising has its drawbacks, like making one’s ad look like the advertiser engages in human trafficking.

I love PBS’s “This Old House”; the show’s experts effortlessly tackle all sorts of home improvement issues and problems, but because I don’t possess their skills, I know better than to try to duplicate their feats.  Yet with Google’s dynamic keyword insertion (DKI) tool, the question is not whether or not you can DIY, but whether or not you should.