All Posts Tagged Tag: ‘dynamic creative optimization’

Microsoft Advertising Enables VPAID Ads

Microsoft just introduced a new ad interface that enables real-time optimization using audience data. It’s called VPAID and it stands for Video Player Ad-Interface Definition. It’s the language between the actual video player and the ad itself. Essentially it enables an in-stream ad experience. One key component to VPAID is that it actually captures user interaction and provides real-time feedback. …

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