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Downloaders Prefer Napster And iTunes

Ipsos Tempo Digital Music Brandscape study released today indicates that Apple’s iTunes continues to cement its position as the primary fee-based digital music destination, while a number of other services are trying to grow their consumer base and establish points of differentiation.

For many brands awareness was consistent in 2006. For American downloaders aged 12 and older, iTunes saw an increase in both unaided and aided awareness over 2005, rising from 57 percent to 66 percent for total awareness.