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Doug Wood Articles

Should ICANN Overturn “.brand” Domain Plans? Advertisers Think So. Should ICANN Overturn “.brand” Domain Plans? Advertisers Think So.
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In June, Internet Corporation for Assigned Names and Numbers (ICANN) made a historic move to open domain name endings beyond the 20 or so that currently exist to an unlimited number. This means that the .com, .net, .org, and others that consumers are familiar with could turn into .brand in the near future.