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Thinking of Check-Ins As Searches That Aren’t Going to Google
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Businesses are still struggling with finding the right social media strategies, let alone strategies for check-in apps like Foursquare, Gowalla, and the recently launched Facebook Places. WebProNews spoke with Lawrence Coburn, CEO of geolocation app provider DoubleDutch about where this industry is headed and what it means for businesses looking to take advantage.