With streaming video footage on the Internet now becoming a key component in all recent high-profile website successes, Atlas and Doubleclick, two marketing technologies providers, are both offering up competing video platform systems for e-commerce customers.

Online video advertising and management solution provider Klipmart joins forces with long-time ad technology firm DoubleClick.

Digital advertising technology and services provider, DoubleClick Inc., announced an agreement to acquire German-based distribution and management company, Falk eSolutions AG. The transaction is expected to close prior to March 31, 2006.

There were several after-conference events last night at SES NYC. Marchex held a bash and there was a small, invite only thing for MSN AdCenter as well.

DoubleClick has announced the launch of their new keyword management, bid management and reporting tools, called DART Search that integrate with the DART Ad Management Platform.

Alliance Data Systems Corp. has purchased the email marketing unit for $90 million, and gains access to DoubleClick email clients like AOL and Proctor & Gamble.

The company has unveiled the Performics 50 index to reflect overall activity of of the search market.

Hellman & Friedman, a private equity firm based in San Francisco, is acquiring DoubleClick.

Well-known Internet advertising firm will be purchased by a San Francisco buyout concern.

The Fool asks an interesting question, is DoubleClick still for sale? A few months ago, the company lowered earning guidance for Q4 and hooked up with investment firm Lazard Freres & Co to explore a sale.

DoubleClick has signed the online arm of Fox Broadcasting Company as a DART for Publishers (DFP) and DART Motif client.

DoubleClick’s new version of its reporting systems, DART for Advertisers (DFA) ReportCentral and DART for Publishers (DFP) Query Tool measure the performance of online campaigns.

DoubleClick today announced that it has formed an Enterprise Marketing Solutions group, which is marked by upgrades and integration of the DoubleClick Ensemble campaign management solution and the SmartPath marketing resource management solution.

DoubleClick today announced that the MSN network of Internet services is the first network of its size to be certified to accept three formats of DART Motif rich media, specifically expandable banners, floating and in-page ads, across its key network properties.

DoubleClick Inc. today announced that in the first half of the year, 86 customers began using products within the company’s online ad management division.

Today DoubleClick, online marketing and advertising provider, launched SiteAdvanceSM 3.0, an updated version of its web analytics solution. The new version of SiteAdvance features a new user interface, an executive dashboard feature, an ad hoc query tool with customized reporting and new conversion metrics for traffic driving reports.

On Tuesday DoubleClick, online marketing and advertising provider, received a flood of fraudulent web page requests, creating a bottleneck that blocked many major sites from displaying their appropriate advertising.

A quarterly study of email trends done by DoubleClick discovered useful information for email marketers. The data for the report comes from DoubleClick’s DARTmail email delivery technology, including billions of emails from hundreds of clients.

Internet-based ad company DoubleClick has announced its intended purchase of Performics, a search engine marketing company. The deal is expected to be worth $65 million with DoubleClick paying $58 million in cash. The remaining $7 million will come from future earnings.

Yesterday, WebProNews reported on a survey conducted by DoubleClick that indicated internet-based ads have had an increase in click through rates. The largest click through rates came from rich media ads, which received a click rate of 1%.

DoubleClick has completed a study of advertisements that they serve in order to learn more about click through rates of ads. The study discovered that rich media ads receive the largest amount of clicks.