DoubleClick Articles

IAC Dumps DoubleClick For Atlas

A little shake-up in the advertising serving business took place when IAC switched its account from Google’s object of desire, DoubleClick, to Atlas.

Google Backing Off Behavioral Targeting

The search advertising company recently spun a message to reporters about having no interest in deep behavioral targeting. It’s no coincidence they had this relatively unprecedented chat at this point in time.

AOL Purchases Tacoda

AOL has acquired Tacoda, an online behavioral targeting network. Tacoda will operate as a wholly owned subsidiary of AOL.

DoubleClick Employees Eat At Google

I’ve been to the Googleplex a grand total of one time, but while there, I didn’t pass up the opportunity to eat a hot fudge sundae.  It turns out that DoubleClick employees in New York have been benefiting from a similar arrangement (although this one has greater implications for the business world).

Congress Readies Invites For Google, DoubleClick
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Big names in online advertising attracted attention in Congress, as House Representative Bobby Rush (D-IL) announced his intention to investigate antitrust implications in Google’s proposed DoubleClick acquisition.

Google Displacing Microsoft As Lead Focus for Antitrust?

Technology analyst Scott Cleland is so convinced that the Google/DoubleClick deal should be blocked by the FTC, he’s written a 35-page white paper to support his stance.

Google, DoubleClick Cast As Net Neutrality Fight

Sparks fly as Scott Cleland, president of Precursor Group and chairman of anti-net neutrality organization Netcompetition.org, receives the criticism he fully expected in assessing the likelihood of the Google offer for DoubleClick being blocked.

Yahoo Concludes Right Media Acquisition

Yahoo is now $650 million poorer, but that’s all right – it’s only a side effect of the Right Media acquisition having been completed.

Google’s DoubleClick Buy Draws EU Criticism
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The latest concerns come from the European Consumers’ Organization (BEUC), which found plenty of reason to worry about DoubleClick and Google merging their consumer databases and mining them.

Google Explains Itself, BS-Detectors Wail

It’s not often Google publishes 1,200 words-worth of defense for making an acquisition. Though I’m not positive, I don’t remember a time in the last two plus years. Maybe Microsoft’s antitrust and sour-grapes opposition to Google’s purchase of DoubleClick was enough incentive to get Google talking.

Do Not Follow Google’s Mistakes

This is not an attempt to bash Google. However, you can sometimes learn what not to do from some very successful people and products.

Consumers Look Online For Auto Purchase

In the final decision making process of buying an automobile, over half of consumers (53%) use the Internet as their main source for finding information about a vehicle they will purchase according to a DoubleClick Performics survey.

Privacy Groups Ping FTC Over Google/DoubleClick

The Electronic Privacy Information Center (EPIC), the Center for Digital Democracy (CDD), and US Public Interest Research Group (US PRIG), are about as happy about the Google DoubleClick deal as Microsoft was, but for different reasons.

DoubleClick, Pepperjam Partner

Strictly speaking, this alliance only involves two online marketing companies, but you know that, somewhere back there, Google’s watching.  It’s Google’s pal DoubleClick that’s involved, you see; the other party in this technology partnership is called Pepperjam.

Google Gets Former DOJ Lobbyist

Lobbyists work on behalf of all sorts of nasty causes – some people might not approve of oil companies and tobacco corporations, for example.  But lobbyists also work on behalf of charitable organizations and the like.  And now one more lobbyist works for Google.

FTC Opens Google, DoubleClick Probe

The Federal Trade Commission will take a look at Google’s proposed $3.1 billion purchase of DoubleClick, and consider the antitrust ramifications of the deal.

Microsoft to Acquire aQuantive

Microsoft has finally found its online advertising partner, with news that it will acquire aQuantive. After missing out on DoubleClick to Google, watching Yahoo pick up Right Media and WPP buying 24/7 Real Media, Microsoft decided to go “all in” with a $6 billion cash deal, paying $66.50 a share!

Microsoft Drops Big Bag O’Money For aQuantive

Talk about throwing money around: Microsoft just plunked down $6 billion for digital marketing company aQuantive, Inc. The Beast of Redmond plans to wield this new weapon to develop an Internet-wide advertising platform.

Google Sallies Forth Into Singapore
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After months of rumors, Google has finally opened an office in Singapore.  The search engine giant is also reportedly in talks to open a research and development center on the island city-state – yes, let another round of rumors begin.

NY Board Seeks Google DoubleClick Delay

Concerns about privacy have prompted the New York State Consumer Protection Board to ask the Federal Trade Commission for a delay in approving Google’s proposed purchase of DoubleClick.

Has Google Created A Monster?
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The Google vs. MSN Rock Em Sock Em fight provides an interesting juxtaposition. In an outcome that seems surreal, like when Tyson took a bite out of Holyfield, Google has taken so much out of Microsoft in the online arena that folks are starting to wonder if it’s a fair fight.