DoubleClick Articles

Do Not Follow Google’s Mistakes

This is not an attempt to bash Google. However, you can sometimes learn what not to do from some very successful people and products.

Consumers Look Online For Auto Purchase

In the final decision making process of buying an automobile, over half of consumers (53%) use the Internet as their main source for finding information about a vehicle they will purchase according to a DoubleClick Performics survey.

Privacy Groups Ping FTC Over Google/DoubleClick

The Electronic Privacy Information Center (EPIC), the Center for Digital Democracy (CDD), and US Public Interest Research Group (US PRIG), are about as happy about the Google DoubleClick deal as Microsoft was, but for different reasons.

DoubleClick, Pepperjam Partner

Strictly speaking, this alliance only involves two online marketing companies, but you know that, somewhere back there, Google’s watching.  It’s Google’s pal DoubleClick that’s involved, you see; the other party in this technology partnership is called Pepperjam.

Google Gets Former DOJ Lobbyist

Lobbyists work on behalf of all sorts of nasty causes – some people might not approve of oil companies and tobacco corporations, for example.  But lobbyists also work on behalf of charitable organizations and the like.  And now one more lobbyist works for Google.

FTC Opens Google, DoubleClick Probe

The Federal Trade Commission will take a look at Google’s proposed $3.1 billion purchase of DoubleClick, and consider the antitrust ramifications of the deal.

Microsoft to Acquire aQuantive

Microsoft has finally found its online advertising partner, with news that it will acquire aQuantive. After missing out on DoubleClick to Google, watching Yahoo pick up Right Media and WPP buying 24/7 Real Media, Microsoft decided to go “all in” with a $6 billion cash deal, paying $66.50 a share!

Microsoft Drops Big Bag O’Money For aQuantive

Talk about throwing money around: Microsoft just plunked down $6 billion for digital marketing company aQuantive, Inc. The Beast of Redmond plans to wield this new weapon to develop an Internet-wide advertising platform.

Google Sallies Forth Into Singapore
· 1

After months of rumors, Google has finally opened an office in Singapore.  The search engine giant is also reportedly in talks to open a research and development center on the island city-state – yes, let another round of rumors begin.

NY Board Seeks Google DoubleClick Delay

Concerns about privacy have prompted the New York State Consumer Protection Board to ask the Federal Trade Commission for a delay in approving Google’s proposed purchase of DoubleClick.

Has Google Created A Monster?
· 1

The Google vs. MSN Rock Em Sock Em fight provides an interesting juxtaposition. In an outcome that seems surreal, like when Tyson took a bite out of Holyfield, Google has taken so much out of Microsoft in the online arena that folks are starting to wonder if it’s a fair fight.

Google Privacy Concerns
On Friday I mentioned that privacy advocates are becoming even more concerned with how much information Google knows and will know about us. Two recent events are causing the uproar. First is Google’s proposed acquisition of DoubleClick, which would come with a large amounts of user data the ad company has collected over the years. Second is the slightly more recent expansion of search history to web history within Google’s personalized search. Both will give Google more information about our surfing and searching habits than any company has ever had.

Behavioral Targeting Moves by Yahoo & Google

A recent article by Brandweek, talks about how Yahoo is betting big on Behavioral Targeting.

Ad:Tech Review

On April 24th-26th 2007 we attended the ad:tech convention at Moscone Center in San Francisco; we did some great video interviews which will be featured here (3net Search Engine Marketing Blog by Social Media Systems) highlighting many of the booths and contributing companies.

Bell Deja Vu: Is It Time To Break Up Google?

Since Google’s surprise (and staggering) acquisition of DoubleClick, the most unlikely of trustbusters (Microsoft and AT&T) have emerged. Though their complaints may seem opportunistic and hypocritical, they may be on the money with the level of control the deal gives Google. Smaller entities are chiming in as well, suggesting it may be time to do with Google what was done with the baby bells.

Did Doubleclick Turn Down Microsoft Money?

John Battelle reports that Microsoft was actually offering more money than Google was for Doubleclick and that Doubleclick went with Google anyway.

DoubleClick Turned Down Microsoft’s Higher Bid

The irony of Microsoft crying antitrust in the Google/DoubleClick buy is starting to make more sense: it may be sour grapes, and a regulatory approach may free up DoubleClick for themselves, or at least stop Google from cornering the market.

Google Plus DoubleClick: Truthiness and Trustiness

The Google Acquisition of DoubleClick has Microsoft and AT&T screeching "Monopoly!" to the US Department of Justice (DOJ) Antitrust division. In a video interview with John Batelle at WebProNews last week, Google CEO Eric Schmidt responded to a comment from Batelle about "anti-competitive practices" by reacting in what seemed like mock surprise. "Microsoft! … AT&T?

Protests Begin Over Google’s DoubleClick Buy

A trio of privacy advocate organizations have petitioned the Federal Trade Commission to block Google’s $3.1 billion purchase of ad network DoubleClick, citing concerns about the information Google would control.

Schmidt Defends DoubleClick Buy, Net Neutrality
· 4

At the Web 2.0 Expo in San Francisco, Google CEO Eric Schmidt spoke with Federated Media’s John Battelle to discuss Google’s purchase of DoubleClick, Network Neutrality, and the company’s seemingly aggressive movement into Microsoft territory with the release of a new PowerPoint-like web application.

Performics: Another Part Of The DoubleClick Deal

Google wants to buy DoubleClick, which owns Performics. Pending government approval of the deal, Google’s ownership of a large SEO firm with prominent brand-name clients has created some buzz.

  • Join for Access to Our Exclusive Web Tools
  • Sign Up For The Free Newsletter