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Consumers Pay More Attention To Video Ads

Here’s a stat you’ll find interesting: people are twice as likely to press the "Play" button on a video ad than they are to click a standard JPG or GIF ad. The bad news: they only watch two-thirds of the ad. But they did press "Play."

The information comes from a recent study conducted by digital marketing company DoubleClick.

The study of 300 participants over a six month period showed that consumers were much more interactive with video ads, which makes DoubleClick assume the format is very effective.

Microsoft Exec Thinks DoubleClick Buy Is Risky

That Microsoft is thinking of acquiring online advertising company DoubleClick has been the gently vibrating buzz all week. A Microsoft executive, though, says a deal is unlikely.

The buzz seems likely generated by the PR machine, for as soon as I heard about it from a surprising tipster, everybody else seemed to have heard about it as well, bloggers and reporters alike. Let the speculation begin: nothing like a little buzz to justify a $2 billion asking price.

MSN to Acquire DoubleClick?

Reports have surfaced that MSN may be eying Manhattan based online advertising firm DoubleClick which is worth about $2 billion.

Is DoubleClick for Sale Again?
It’s been just under two years since internet advertising powerhouse, DoubleClick, was bought for $1.1 billion. Now, according to the WSJ (sub), it’s once again looking for a new suitor.

SEMPO Elects Board Members for 2007

The Search Engine Marketing Professional Organization (SEMPO) has officially announced this year’s board of directors.

DoubleClick Dumps Abacus At A Loss
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Privacy concerns rendered DoubleClick’s $1.7 billion purchase of Abacus in 1999 a losing proposition; now, DoubleClick has agreed to sell its Abacus unit to Alliance Data Systems for $435 million.

Net Video Providers Compete

With streaming video footage on the Internet now becoming a key component in all recent high-profile website successes, Atlas and Doubleclick, two marketing technologies providers, are both offering up competing video platform systems for e-commerce customers.

DoubleClick Folds Up Klipmart

Online video advertising and management solution provider Klipmart joins forces with long-time ad technology firm DoubleClick.

DoubleClick Acquires Falk eSolutions AG

Digital advertising technology and services provider, DoubleClick Inc., announced an agreement to acquire German-based distribution and management company, Falk eSolutions AG. The transaction is expected to close prior to March 31, 2006.

DoubleClick DART Search Party

There were several after-conference events last night at SES NYC. Marchex held a bash and there was a small, invite only thing for MSN AdCenter as well.

DoubleClick Launches DART Search

DoubleClick has announced the launch of their new keyword management, bid management and reporting tools, called DART Search that integrate with the DART Ad Management Platform.

DoubleClick Dumps Email Marketing Unit

Alliance Data Systems Corp. has purchased the email marketing unit for $90 million, and gains access to DoubleClick email clients like AOL and Proctor & Gamble.

DoubleClick Indexing Search Engine Marketing Campaigns

The company has unveiled the Performics 50 index to reflect overall activity of of the search market.

Equity Firm Acquires DoubleClick

Hellman & Friedman, a private equity firm based in San Francisco, is acquiring DoubleClick.

DoubleClick Sells For $1.1 Billion

Well-known Internet advertising firm will be purchased by a San Francisco buyout concern.

DoubleClick Rebounds in Fourth Quarter

The Fool asks an interesting question, is DoubleClick still for sale? A few months ago, the company lowered earning guidance for Q4 and hooked up with investment firm Lazard Freres & Co to explore a sale.

Fox Teams with DoubleClick

DoubleClick has signed the online arm of Fox Broadcasting Company as a DART for Publishers (DFP) and DART Motif client.

New Ad Management Tools from DoubleClick

DoubleClick’s new version of its reporting systems, DART for Advertisers (DFA) ReportCentral and DART for Publishers (DFP) Query Tool measure the performance of online campaigns.

DoubleClick Forms Enterprise Marketing Solutions Group

DoubleClick today announced that it has formed an Enterprise Marketing Solutions group, which is marked by upgrades and integration of the DoubleClick Ensemble campaign management solution and the SmartPath marketing resource management solution.

MSN Certified for DoubleClick’s Rich Media Solution

DoubleClick today announced that the MSN network of Internet services is the first network of its size to be certified to accept three formats of DART Motif rich media, specifically expandable banners, floating and in-page ads, across its key network properties.

DoubleClick Signs 86 New Online Ad Management Clients

DoubleClick Inc. today announced that in the first half of the year, 86 customers began using products within the company’s online ad management division.