DoubleClick Articles

Google v. Microsoft: DoubleClaws Come Out
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Google’s acquisition of DoubleClick is a complicated issue, and a contentious one. The Antitrust Subcommittee of the Senate Judiciary Committee meets later this week to get a better look at the online advertising space, and as that approaches, both sides of this debate are getting testy.

Yahoo Unenthused About Google, DoubleClick

Color us with the ‘unsurprised’ crayon, neither Yahoo nor global advertising power WPP want to see Google walk away with the queen of the ad network homecoming ball.

Microsoft Taps PR Firm To Thwart Google

Google’s proposed purchase of DoubleClick earned it an invitation to a Senate subcommittee hearing this week. Microsoft’s work with PR firm Burson-Marsteller could have helped print that invite.

Google Appeals For EU’s DoubleClick Permission

The proposed DoubleClick purchase has put Google back on its heels as people assail the blockbuster deal on several fronts.

Senate Prepares Grill For Google
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Google’s proposed purchase of DoubleClick has drawn the scrutiny of privacy advocates, the Federal Trade Commission, and now a Senate Judiciary subcommittee.

Google, DoubleClick Deal Challenged Again

The Center for Digital Democracy (CDD), US PIRG, and the Electronic Privacy Information Center (EPIC), discussed the proposed merger at a National Press Club meeting in Washington. They have filed a supplement to their original complaint about Google’s proposed $3.1 billion buy of ad network DoubleClick.

AOL Seals Deal With Tacoda

AOL announced today that it has completed its purchase of Tacoda, an online behavioral targeting network. AOL originally made the announcement to acquire Tacoda back on July 24. Tacoda will operate as a wholly owned subsidiary of AOL.

SES – Session: Video Search Optimization

Multimedia Track, Tuesday 3:15 – 4:30 PM

Moms Rely On Search Engines

DoubleClick Performics, the marketing division of DoubleClick, has released data from a search usage study that focused on "moms" which was conducted with Microsoft and ROI Research.

FTC Sets Dates For Behavioral Town Hall

Google and DoubleClick better keep the calendars of some of their people clear for November 1st and 2nd, as the Federal Trade Commission followed through on its promise to schedule meetings about behavioral targeting.

NBC Partners With DoubleClick

DoubleClick said today that it is working with NBC on  new online ad campaigns for the promotion of NBC’s fall line-up of programming. The new campaigns are an extension of the three-year partnership with DoubleClick and NBC.

IAC Dumps DoubleClick For Atlas

A little shake-up in the advertising serving business took place when IAC switched its account from Google’s object of desire, DoubleClick, to Atlas.

Google Backing Off Behavioral Targeting

The search advertising company recently spun a message to reporters about having no interest in deep behavioral targeting. It’s no coincidence they had this relatively unprecedented chat at this point in time.

AOL Purchases Tacoda

AOL has acquired Tacoda, an online behavioral targeting network. Tacoda will operate as a wholly owned subsidiary of AOL.

DoubleClick Employees Eat At Google

I’ve been to the Googleplex a grand total of one time, but while there, I didn’t pass up the opportunity to eat a hot fudge sundae.  It turns out that DoubleClick employees in New York have been benefiting from a similar arrangement (although this one has greater implications for the business world).

Congress Readies Invites For Google, DoubleClick
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Big names in online advertising attracted attention in Congress, as House Representative Bobby Rush (D-IL) announced his intention to investigate antitrust implications in Google’s proposed DoubleClick acquisition.

Google Displacing Microsoft As Lead Focus for Antitrust?

Technology analyst Scott Cleland is so convinced that the Google/DoubleClick deal should be blocked by the FTC, he’s written a 35-page white paper to support his stance.

Google, DoubleClick Cast As Net Neutrality Fight

Sparks fly as Scott Cleland, president of Precursor Group and chairman of anti-net neutrality organization Netcompetition.org, receives the criticism he fully expected in assessing the likelihood of the Google offer for DoubleClick being blocked.

Yahoo Concludes Right Media Acquisition

Yahoo is now $650 million poorer, but that’s all right – it’s only a side effect of the Right Media acquisition having been completed.

Google’s DoubleClick Buy Draws EU Criticism
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The latest concerns come from the European Consumers’ Organization (BEUC), which found plenty of reason to worry about DoubleClick and Google merging their consumer databases and mining them.

Google Explains Itself, BS-Detectors Wail

It’s not often Google publishes 1,200 words-worth of defense for making an acquisition. Though I’m not positive, I don’t remember a time in the last two plus years. Maybe Microsoft’s antitrust and sour-grapes opposition to Google’s purchase of DoubleClick was enough incentive to get Google talking.