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DoubleClick Articles

Scrutinize Google, DoubleClick, Says Congress

DC lawmakers want the Federal Trade Commission to do more than rubber-stamp Google’s $3.1 billion DoubleClick acquisition.

Google Eager To Please European Regulators

The company’s DoubleClick deal hit an unexpected snag when European Commission members decided to draw out their review to April 2008.

EU Lengthening Probe Into Google, DoubleClick

European Competition Commissioner Neelie Kroes isn’t quite ready to rubber-stamp Google’s acquisition of DoubleClick.

Malware Draws More Attention To DoubleClick

Compared to murder, malware isn’t so bad.  It’s not exactly good, though, and in a development that can’t please Google, it’s been connected to DoubleClick.

Government Still Questioning GoogleClick

The FTC has not yet confirmed Google’s acquisition of DoubleClick. Last week’s town meeting on the subject of behavioral targeting hasn’t changed that.

Republicans Rumbling About Google, Privacy

House Republicans have demanded a Congressional hearing over the privacy implications of Google’s pending DoubleClick purchase.

FTC: No Gov’t Online Ad Regulation Threat

The two-day town hall meeting being held in Washington DC by the Federal Trade Commission had a common theme: avoiding government regulation.

AOL Spreads Its Privacy Education Program

AOL announced a program that will help Internet users understand behaviorally targeted advertising, along with providing mechanisms for opting out of such targeting.

FTC Talks Online Privacy Today

The two-day town hall meeting about behavioral targeting, announced amid privacy concerns about Google’s proposed acquisition of DoubleClick, begins today in Washington DC.

Aussies Have No Worries About Google, DoubleClick

Google received the stamp of approval from regulators with the Australian Consumer and Competition Commission for its bid for ad serving network DoubleClick.

EU Scares Google Into DoubleClick Concessions

Satisfying competition authorities in Europe will force Google to adopt a laissez-faire attitude when it comes to some of DoubleClick’s operations.

EU Extends Google, DoubleClick Review

November 13th will be the new date for the European Union Competition Commission to give its decision on Google’s acquisition of DoubleClick, based on the Commission’s perception of competition issues.

EU: Google, DoubleClick Privacy? No Worries

The European Competition Commission that has vexed Microsoft for years will look at Google’s potential DoubleClick acquisition solely on competitive grounds.

Analysts: Privacy Won’t Stop Google, DoubleClick

The whispering campaign favoring Google’s acquisition of DoubleClick has begun, as a number of antitrust observers predict FTC approval of the deal.

Microsoft Chills Out On DoubleClick

The language from the head of Microsoft International was not as strident as that of the company’s top general counsel and his recent comments on Google’s DoubleClick acquisition.

Google, DoubleClick On Defense Against Senators
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The main defense put forth by Google and supporters of its proposed acquisition of DoubleClick holds that the two companies do business differently when it comes to advertising.

Google, Microsoft Testify About DoubleClick

This is the Internet age. We don’t have to wait for general counsels to drop their bon mots before a Senate Judiciary subcommittee, because they are already posted online.

Study: Google Would Raise DoubleClick Prices

The Social Science Research Network (SSRN) released an antitrust analysis of the proposed Google and DoubleClick, and suggested the deal would harm DoubleClick’s display ad clients.

Google Touts Opinions About DoubleClick

The search advertising company’s appointment with a Senate Judiciary subcommittee later this week has prompted Google to respond to privacy concerns on its blogs.

Google v. Microsoft: DoubleClaws Come Out
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Google’s acquisition of DoubleClick is a complicated issue, and a contentious one. The Antitrust Subcommittee of the Senate Judiciary Committee meets later this week to get a better look at the online advertising space, and as that approaches, both sides of this debate are getting testy.

Yahoo Unenthused About Google, DoubleClick

Color us with the ‘unsurprised’ crayon, neither Yahoo nor global advertising power WPP want to see Google walk away with the queen of the ad network homecoming ball.