All Posts Tagged Tag: ‘DoubleClick’
Google’s acquisition of DoubleClick is a complicated issue, and a contentious one. The Antitrust Subcommittee of the Senate Judiciary Committee meets later this week to get a better look at the online advertising space, and as that approaches, both sides of this debate are getting testy.
The Center for Digital Democracy (CDD), US PIRG, and the Electronic Privacy Information Center (EPIC), discussed the proposed merger at a National Press Club meeting in Washington. They have filed a supplement to their original complaint about Google’s proposed $3.1 billion buy of ad network DoubleClick.
I’ve been to the Googleplex a grand total of one time, but while there, I didn’t pass up the opportunity to eat a hot fudge sundae. It turns out that DoubleClick employees in New York have been benefiting from a similar arrangement (although this one has greater implications for the business world).
Sparks fly as Scott Cleland, president of Precursor Group and chairman of anti-net neutrality organization Netcompetition.org, receives the criticism he fully expected in assessing the likelihood of the Google offer for DoubleClick being blocked.
It’s not often Google publishes 1,200 words-worth of defense for making an acquisition. Though I’m not positive, I don’t remember a time in the last two plus years. Maybe Microsoft’s antitrust and sour-grapes opposition to Google’s purchase of DoubleClick was enough incentive to get Google talking.
Strictly speaking, this alliance only involves two online marketing companies, but you know that, somewhere back there, Google’s watching. It’s Google’s pal DoubleClick that’s involved, you see; the other party in this technology partnership is called Pepperjam.
Lobbyists work on behalf of all sorts of nasty causes – some people might not approve of oil companies and tobacco corporations, for example. But lobbyists also work on behalf of charitable organizations and the like. And now one more lobbyist works for Google.
Microsoft has finally found its online advertising partner, with news that it will acquire aQuantive. After missing out on DoubleClick to Google, watching Yahoo pick up Right Media and WPP buying 24/7 Real Media, Microsoft decided to go “all in” with a $6 billion cash deal, paying $66.50 a share!
Since Google’s surprise (and staggering) acquisition of DoubleClick, the most unlikely of trustbusters (Microsoft and AT&T) have emerged. Though their complaints may seem opportunistic and hypocritical, they may be on the money with the level of control the deal gives Google. Smaller entities are chiming in as well, suggesting it may be time to do with Google what was done with the baby bells.
The Google Acquisition of DoubleClick has Microsoft and AT&T screeching "Monopoly!" to the US Department of Justice (DOJ) Antitrust division. In a video interview with John Batelle at WebProNews last week, Google CEO Eric Schmidt responded to a comment from Batelle about "anti-competitive practices" by reacting in what seemed like mock surprise. "Microsoft! … AT&T?
At the Web 2.0 Expo in San Francisco, Google CEO Eric Schmidt spoke with Federated Media’s John Battelle to discuss Google’s purchase of DoubleClick, Network Neutrality, and the company’s seemingly aggressive movement into Microsoft territory with the release of a new PowerPoint-like web application.
For those of you who turn off your computers on the weekend, you should know that Google announced Friday that it spent over $3 billion to acquire DoubleClick, of banner ad network fame. You can read from other people what this means from Google’s point of view—I don’t think that is very important to marketers. So what is important about this to marketers?
The purchase of DoubleClick by Google is the most interesting purchase by a search engine since Yahoo’s acquisition of Overture. Google’s cash and willingness to spend it is astonishing industry observers and its search competitors, especially Microsoft and Yahoo. Below is a compilation of quotes and facts that illustrate the impact of this deal:
Here’s a stat you’ll find interesting: people are twice as likely to press the "Play" button on a video ad than they are to click a standard JPG or GIF ad. The bad news: they only watch two-thirds of the ad. But they did press "Play."
The information comes from a recent study conducted by digital marketing company DoubleClick.
The study of 300 participants over a six month period showed that consumers were much more interactive with video ads, which makes DoubleClick assume the format is very effective.
That Microsoft is thinking of acquiring online advertising company DoubleClick has been the gently vibrating buzz all week. A Microsoft executive, though, says a deal is unlikely.
The buzz seems likely generated by the PR machine, for as soon as I heard about it from a surprising tipster, everybody else seemed to have heard about it as well, bloggers and reporters alike. Let the speculation begin: nothing like a little buzz to justify a $2 billion asking price.
The company has unveiled the Performics 50 index to reflect overall activity of of the search market.
DoubleClick today announced that it has formed an Enterprise Marketing Solutions group, which is marked by upgrades and integration of the DoubleClick Ensemble campaign management solution and the SmartPath marketing resource management solution.
DoubleClick today announced that the MSN network of Internet services is the first network of its size to be certified to accept three formats of DART Motif rich media, specifically expandable banners, floating and in-page ads, across its key network properties.
DoubleClick Inc. today announced that in the first half of the year, 86 customers began using products within the company’s online ad management division.
Today DoubleClick, online marketing and advertising provider, launched SiteAdvanceSM 3.0, an updated version of its web analytics solution. The new version of SiteAdvance features a new user interface, an executive dashboard feature, an ad hoc query tool with customized reporting and new conversion metrics for traffic driving reports.
A quarterly study of email trends done by DoubleClick discovered useful information for email marketers. The data for the report comes from DoubleClick’s DARTmail email delivery technology, including billions of emails from hundreds of clients.
Internet-based ad company DoubleClick has announced its intended purchase of Performics, a search engine marketing company. The deal is expected to be worth $65 million with DoubleClick paying $58 million in cash. The remaining $7 million will come from future earnings.
DoubleClick has completed a study of advertisements that they serve in order to learn more about click through rates of ads. The study discovered that rich media ads receive the largest amount of clicks.