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All Posts Tagged Tag: ‘DoubleClick Planning’

Google Announces DoubleClick Planning

Google just introduced DoubleClick Planning, a new way for clients to plan and buy cross-channel advertising. Features include two-way sync between planning and campaign execution, an “efficient” request for proposal process, and IO management/billing actualization. “Marketers can only make better decisions if they are looking at their media plans holistically – across all channels and screens,” says product manager Adam …

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