All Posts Tagged Tag: ‘DoubleClick Bid Manager’

DoubleClick Adds Payment IDs to Ad Exchange For All Buyers

DoubleClick Adds Payment IDs to Ad Exchange For All Buyers

Google’s DoubleClick announced that it is currently in the process of applying for TAG Registration and that its version of Payment IDs is available in the DoubleClick Ad Exchange to all buyers globally. This is an effort to support the adoption of Payment IDs across the ecosystem. Last week, the Trustworthy Accountability Group (TAG) announced the Verified by TAG initiative. …

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Google Works To Eliminate Ad Injectors

Google Works To Eliminate Ad Injectors

Google announced that it’s making new efforts to eliminate injected ads from the advertising ecosystem including an automated filter in DoubleClick Bid Manger. This gets rid of impressions generated by ad injectors before bids are made. As the company explains, “Unwanted ad injectors are programs that insert new ads, or replace existing ones, in the pages users visit while browsing …

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Google Partners With Facebook On Advertising

Google announced today that it has partnered with Facebook to add DoubleClick Bid Manager to Facebook’s FBX real-time bidding exchange. This comes a little over a year after FBX left beta. “Partnership has been key to Google’s success as a rising tide lifts all boats,” says Google’s Payam Shodjai. “DoubleClick Bid Manager (formerly Invite Media) has been helping agencies and …

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Google Launches DoubleClick Bid Manager, Based On Invite Media

Google just announced the general availability of DoubleClick Bid Manager, which is based on Invite Media, which Google acquired over two years ago. It’s fully integrated into the DoubleClick Digital Marketing platform. Have a look: “The last few years have been busy, as we’ve worked to take the best of Invite Media, DoubleClick, and Google to build a demand side …

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