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NYT Loves The Cocaine?

And we have yet another example of the distance contextual advertising has to go. When a New York Times advertisement pops up above a guide to the Big Apple's cocaine scene, there is clearly more work to be done – unless the NYT would actually endorse such a thing. The ad is covered in a thick layer of irony, informing its target market that the Times is the "ultimate guide to global travel," advising on: