Display Advertising Articles

Yahoo Goes the Display Ad Route
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Yahoo has launched a new self-serve display advertising solution called Yahoo My Display Ads. The company says the solution is designed to help small and medium-sized businesses easily reach their target audience via Yahoo and its network of partner sites.

Google Product Management Director Talks Display Ad Builder
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Last October Google launched its Display Ad Builder. WebProNews has covered various features of this product since its launch.

"In short, DAB brings some key attributes of search — simplicity and cost-efficiency —  to display, a form of advertising that many agencies find to be more resource intensive and complex," a spokesperson for Google tells WebProNews. "Since the fall, it’s become much more relevant to the industry as the economy has made executing campaigns efficiently more crucial."

Ad-Supported Businesses Need to Keep Ads Engaging
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Forrester research has an interesting blog post up looking at the question, "What happens when online CPMs get so close to zero that they make ad-supported businesses unsustainable?" Online publishers might not like some of the answers that can be given in response.

Compete Looks at Ad Performance from AOL Homepage
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Last week, Compete shared some interesting data looking at homepage visitors at the top publisher sites, and compared them to visitors to the entire domain.

Banner and Video Ad Spending On the Rise
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comScore is sharing some research indicating that despite a recent study from the IAB and Price Waterhouse Coopers saying that display-related ad spending declined in Q4 2008, banner ad spending actually increased.

Google Launches Display Ads for Google Finance
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Late last year, Google announced that it would be experimenting with ads in more places. Since then, we’ve seen Google Image Search, Picasa, and Google News ad additions.

Can Your Business Benefit By Letting Users Hide Ads?
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Contrary to what advertisers might like to believe, not everyone wants to see their ads. This is why televsion advertisers don’t like TiVo. Advertising is how a lot of online businesses make their bread and butter though, and without ads, they simply could not generate enough revenue to stay alive. At least one online business believes that allowing users to turn off ads might actually be in its best interest.

Online Advertising’s Relationship with Holiday Traffic
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Nielsen Online has shared some interesting data regarding advertising on the web during the holiday season. This look comes after finding that there was 10% growth in retail site traffic.

Nachi Lolla at the Nielsen Blog wondered if the advertising strategies of these retailers had anything to do with that traffic. Lolla writes:

Personalizing Ads Piece by Piece to Get More Clicks
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Display advertising is making a comeback. Ok, it never really left, but the targeting capabilities of newer services like MySpace’s MyAds, or even Google’s display ads for AdWords have made the advertising medium more appealing because they utilize the personalization and targeting strategies that made search engine advertising so attractive to advertisers since the dawn of the AdWords revolution.

Google Makes Planning Ads Easier
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You may recall earlier in the year, Google released Google Ad Planner on an invitation-basis only, not unlike the release of Gmail. Today, the company has announced that Google Ad Planner is available to everyone.

Advertisers to Use Banners Less?
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A report from Borrell Associates claims that next year will be the first in many in which some components of interactive advertising show little or no growth, or may even decline. A summary for the report says:

Google Kicks it Old School with AdWords
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Hot on the heels of the recently launched MySpace MyAds platform, which lets users easily create their own display ads to run across the social network, Google has decided to go down a similar path with its largely popular AdWords service.

News Corp Schemes An Online Ad Network
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The broadening growth of Fox Interactive Media’s many properties has prompted News Corp to prepare FIM Serve, an online ad network, for deployment in and out of the company’s Internet reach.