All Posts Tagged Tag: ‘Display Advertising’

Google Makes It Easier To Run Display Campaigns Based On Objective

Google Makes It Easier To Run Display Campaigns Based On Objective

Google announced the launch of a new way to create Display ad campaigns based on marketing objective. It’s essentially just a new setup flow, but could be a better way for marketers to approach their display campaigns. You can see this pictured above. Objectives include: Build awareness, Influence consideration, and Drive action. The examples Google gives for when you might …

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Yelp Earnings Disappoint As Chairman Leaves And Company Moves Away From Display Ads

Yelp reported its second quarter earnings on Tuesday with better than expected revenue, but worse than expected profit, sending shares tumbling. But that wasn’t the only news to come out of the company. Yelp also announced the resignation of Max Levchin from its Board of Directors, and said it will discontinue display advertising by the end of the year. Levchin …

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Paid Search Spend Continues Strong Growth In U.S. Driven By Mobile Usage

IgnitionOne released its Q2 2015 Digital Marketing Report this week, highlighting data and trends in search, programmatic display, social, and mobile advertising. The company manages over $1.5 billion in digital spend and tracks over $30 billion in customer revenue. It found “strong” growth in paid search spend in the U.S. for the third consecutive quarter, up 22% year-over-year. According to …

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Media Rating Council Gives Viewable Display Impressions Green Light

The Media Rating Council (MRC) announced that it has lifted its advisory on “Viewable Impressions” for display advertising. This means the industry can begin transacting on the metric for the first time in a shift from served impressions to those that are essentially guaranteed as actually seen. The council, along with the IAB’s Emerging Innovations Task Force has released a …

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Google And Yandex Partner Up On Display Ads

Yandex, Russia’s leading search engine company, announced that it has struck an advertising partnership with Google, which will see Google’s DoubleClick Bid Manger connect to Yandex’s own real-time bidding system. Yandex’s demand-side platform AWAPS will join Google’s DoubleClick AdExcahnge. The deal is only related to display advertising, and has no effect on text-based contextual ads. Google advertisers will get access …

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Online Ad Revenues Reach Historic High

The Interactive Advertising Bureau (IAB) has released a report on Internet ad revenues, which the organization says climbed to an all-time high of $17 billion in the first half of 2012. This is, in fact, a 14% year-over-year increase (compared to the previous high of $14.9 billion in the first half of 2011). The second quarter alone also saw a …

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Google Lets Users Click An X To Stop Seeing Ads From Specific Campaigns

Google is launching a new [x] button on some of its display ads over the next several weeks. Much like display ads on Facebook, the user will stop seeing ads from that campaign, once the [x] is clicked. It’s unclear on what all ads the feature will be included, but Google says it is starting on those that are based …

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Social Media Overtakes Search in Advertising

Social media is on a trajectory to become the main focus of advertisers, according to a new survey conducted by Strata, a Comcast-owned media software firm. The quarterly report queried a broad pool of over 1,000 U.S. ad agencies processing over $50 billion in media annually, and revealed that 69% of firms regard social media advertising as being the focus …

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AdWords Contextual Engine Gets Biggest Upgrade Ever

Google announced changes to AdWords, which the company says will simplify the way advertisers buy and run display ads through AdWords. “For nine years, AdWords customers have been buying display campaigns through an interface designed for search,” says Google’s AdWords team in a blog post. “This is like trying to run in glass slippers — it might work, but it’d …

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Facebook Continues Display Ad Domination

According to new data from comScore, Facebook had 27.9% of all online display-ad impressions last year, up from 21% the previous year. According to the firm, Yahoo was in second place at 11% (up from 10.9% the year before), leaving Microsoft, Google and AOL each with less than 5%. That would make three years in a row that Facebook led …

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Google’s AdMeld Acquisition Made Official

Last week, a report came out that Google had acquired AdMeld for around $400 million. While the price has not been confirmed, Google did officially announce the acquisition today. Google’s VP of Display Advertising, Neal Mohan, wrote on the Official Google Blog: To help major publishers get the most out of the rapidly changing and growing display ad landscape, we’ve …

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Google Buys AdMeld for $400 MIllion: Report

According to an unconfirmed report from Michael Arrington at TechCrunch, citing “multiple sources,” Google has acquired ad optimization platform AdMeld for around $400 million. AdMeld CEO Michael Barrett led global sales at Fox Interactive Media, Co-Founders Ben Barokas and Brian Adams held senior positions at AOL, and Chief Media Officer Jason Kelly was VP of Strategy & Revenue for Time …

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Eric Schmidt Backs Display Ad Company Spongecell

Google Executive Chairman Eric Schmidt (along with others) has invested in Spongecell, an online display advertising company. Spongecell announced this morning that it has completed a new round of financing led by Schmidt and Jim Pallotta, Chairman and Managing Director of Raptor Group. Pittsburgh Steelers Board member Brian Rooney and Silverhaze Partners also participated in the round, the amount of …

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Google Simplifies Bidding on the Display Network

Google’s display network is a great way for small business advertisers to dabble in the banner advertising space.

Whilst the planning, set up and management of banner advertising through Google’s display network is fairly straight forward, one part of the process was a bit more convoluted than it should have been – the bidding on managed placements.

People who’ve used “managed placements” in the display network might have recalled seeing 3 default bids for their ad groups – namely:

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Yahoo Acquires Display Ad Specialist Dapper

Dapper, a company that deals in both creating and optimizing display ad campaigns, is now the property of Yahoo, Inc.  Yahoo announced the acquisition this afternoon.

There are at least a couple reasons for Yahoo fans to be excited about this development.  One is Dapper’s impressive list of clients and partners, which includes organizations like AdBrite, AOL, DoubleClick, Expedia, Kayak, Microsoft, and PubMatic.

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Google to Offer Interesting New Display Ad Formats

While you may not tend to think about display ads when you think about Google, the company seems to be working hard to change that. Google says display advertising is at the heart of what it is doing these days, and that 99% of its top 1,000 clients are running campaigns on the Google Display Network. 

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What the Display Ad Landscape Looks Like in the U.S.

comScore has revealed some findings on display ads in the U.S. Flash and rich media ads account for 40% of impressions, according to the firm’s report. JPEG ads led the market with over 42% of impressions in the U.S., while "leaderboard"-style banner ads (728 x 90) were the most commonly viewed display ad by size.

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Google Announces Google Display Network

Google announced that it is putting all of its non-search display advertising offerings together into one network called the Google Display Network.

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Offerpal Launches New Display Ad Network for Social Networks

The big question businesses have about social media these days is, "how can I measure ROI?" With straight advertising in social networks, that becomes pretty clear, and Offerpal has launched a new display ad network for social media. If you’re unfamiliar with Offerpal, it’s a platform that lets advertise and developers monetize social media apps.

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McAfee Lends Security to 99% of Rich Media Ads in U.S.

McAfee and Adgregate have partnered on what they’re calling the industry’s first secure advertising. WebProNews spoke with Brent Remai, VP of Consumer Marketing at McAfee about what this means for advertising.

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2010: The Year of the Display Ad for Google?

This could be the year of the display ad. That’s not to say that display ads aren’t prevalent every year, but Google has only been involved with that for a little while, and if analysts’ projections are accurate, this will be the year that Google’s display ad business tops $1 billion in sales.

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