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AT&T Enters the Yahoo Ad-Selling Business
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Yahoo and AT&T announced a partnership, where AT&T will sell Yahoo! display ad inventory to local businesses in the US. They will begin doing so later this summer.

"Local businesses are looking to drive in-store traffic, and our alliance with AT&T Interactive will help them reach a local audience of highly-engaged potential customers on Yahoo!," said Jim Schinella, Senior Vice President, North America Region, Yahoo!.

Yahoo Talks Details of New Display Ads
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As reported earlier, Yahoo! has launched a new self-serve display advertising solution called Yahoo! My Display Ads. A Yahoo spokesperson was kind enough to answer a few questions about the service for WebProNews.

Chris Crum: Are there templates that support video and rich media?

Yahoo Goes the Display Ad Route
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Yahoo has launched a new self-serve display advertising solution called Yahoo My Display Ads. The company says the solution is designed to help small and medium-sized businesses easily reach their target audience via Yahoo and its network of partner sites.

Half Respond To Display Ads By Searching
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For the longest time, hardcore ROI-focused PPCers saw little to convince them of the benefits of traditional branding online. Rampant ad blindness among consumers and lack of data to support “awareness” arguments* led many to maintain trimmer, search-focused budgets with measurable results.

Auto Makers Making Good Use of Online Advertising
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Research from comScore recently showed that auto makers are doing pretty well with online advertising. In particular, they are using the medium to push SUVs. comScore explains one example:

Online Ads Need to Be More Engaging
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A study from McPheters & Company in co-operation with Condé Nast and CBS Vision found that magazines and TV ads are more effective than online ads. The study looked at 30-second TV ads, full-page 4-color magazine ads, and Internet banner ads in standard sizes.

They used eye-tracking software to determine the circumstances for when online ads were actually seen by participants. Highlights of the study include:

How to Build Display Ads with Google
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Google has crafted several new videos to help users better understand the process of creating display ads using Google AdWords. They’ve had two videos on the process since October, but have now released four more.

The first one is simply on accessing the feature in AdWords in the first place:

Search Ads Vs. Display Ads?
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Many online advertisers continue to struggle with the decision to use either search engine advertising or display advertising. Google AdWords, Yahoo Search Marketing, Microsoft AdCenter and the like, or good old fashioned banner displays. Both offer valid reasons, and each outperforms the other in different areas.

Why Not Use Both?

TNS: Internet display ads grab more revenue

A year over year look at first quarter spending in 2007 and 2008 showed online display advertising gaining well. The rest of the media industry…not so much.

Display Ads Working Well For L.A. Paper’s Site

The death of print used to be a hot topic, and after the first signs of a recession appeared, predicting print’s downfall became absolutely fashionable.  But an examination of the Los Angeles Times’s display ad revenue reveals that it’s doing a good job of adapting.

Many Ads Attract A Single Type Of Person

Want an under-50 male to click on your ad?  According to a new study, that’s relatively likely to happen.  Unfortunately, if you’re targeting over-80 ladies, you might well wind up with the same young fella.

Compete, ComScore Show Off Analytics Services

Compete.com has moved its Search Analytics out of private beta into a ‘pay as you go’ model, while ComScore introduced its Ad Metrix Publisher for advertisments.

Profits Fall At Yahoo, But Don’t Blame Search

Jerry Yang’s return as Yahoo CEO experienced a less than auspicious start to his first time back at the helm for an earnings announcement, as the numbers showed a dip in display ad performance.

Display Ads Remain Important To Marketers
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According to new data from TNS Media Intelligence, Internet phone company Vonage spent over $185 million on display ads in 2006, outspending competitors Verizon Communications and display ad giant Netflix.

The budget share for display and classified ads will remain unchanged through 2011, with paid search gaining ground and rich media along with video increasing according to eMarketer senior analyst David Hallerman.