Last October Google launched its Display Ad Builder. WebProNews has covered various features of this product since its launch.
"In short, DAB brings some key attributes of search -- simplicity and cost-efficiency -- to display, a form of advertising that many agencies find to be more resource intensive and complex," a spokesperson for Google tells WebProNews. "Since the fall, it's become much more relevant to the industry as the economy has made executing campaigns efficiently more crucial."
Late last year, Google announced that it would be experimenting with ads in more places. Since then, we've seen Google Image Search, Picasa, and Google News ad additions.
A study from McPheters & Company in co-operation with Condé Nast and CBS Vision found that magazines and TV ads are more effective than online ads. The study looked at 30-second TV ads, full-page 4-color magazine ads, and Internet banner ads in standard sizes.
They used eye-tracking software to determine the circumstances for when online ads were actually seen by participants. Highlights of the study include:
Google has introduced some new templates for rich media and video in the AdWords Display Ad Builder. Advertisers using the platform should take notice to these if they are looking to get consumers more engaged with their ads.
Google provides a step-by-step walkthrough of how to use the templates in the following clip:
It may be the time of year at which people start counting their vacation days, but Google's AdWords team isn't exactly kicking off early. The group has instead made some improvements to the month-old AdWords display ad builder and pushed the tool overseas.
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