Google Could Dish Satellite TV Ads

WebProNews Staff — Mon, 12 Mar 2007 11:56:04 +0000

It has long been a dream of Google CEO Eric Schmidt’s that he not have to see advertising for certain products of a feminine nature while watching a football game. Google may be closer to being a player in the TV advertising market through a rumored deal with Dish Networks.

Google To Supply Dish Networks Ads?

Google’s arrival in the television advertising market should be a good event for viewers and advertisers, but a negative for the agencies that traditionally dominate it. The measurement and targeting Google wants to deliver represents a departure from the ‘fire and forget’ model that drops irrelevant advertising on people like Google’s top executive.

An agreement with Dish is just a rumor right now, brought up by Matt Marshall at VentureBeat. It’s a rumor that will shake up a lot of ad executives faster than a carafe of espresso if it comes to fruition.

Between Dish and Google, the two could mine a wealth of personal information to make an advertising venture a highly personal experience for Dish viewers:

But a Dish partnership is notable because of how interactive the Dish experience has become. Users already use keywords to search for programming, choose themes they like and create custom guides

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Google Could Dish Satellite TV Ads