Editor’s Note: How hard is it for you to determine the difference between paid placements and organic listings when it comes to search engine results? A study by Consumer Reports WebWatch determined the average Joe Internet user has a harder time doing so.

“Trust or Consequence: How Failure to Disclose Ad Relationships Threatens to Burst the Search Bubble” is the title for Consumer Reports WebWatch’s next conference to be held in Berkeley, California.

In light of the discovery of new security vulnerabilities in the Firefox browser, the Mozilla developmental team is hard at work on an update to the blossoming and very popular web browser.

“… ALWAYS carry out your own due diligence! Remember, if it sounds too good to be true, it probably is.”

Regular readers will recognize the above language. It comes from the “Caveat Emptor” section which appears towards the end of each issue of A Home-Based Business Online.

Good advice to be sure (even if I do say so myself). But what does “due diligence” mean and how do you do it? Basically, it means to be diligent in researching your proposed business opportunity so you can be as sure as you can be what you’re getting into and why.