All Posts Tagged Tag: ‘Disclosure’
Google-owned Blogger has added a new revenue generation option: direct integration with Amazon Associates to search Amazon’s product catalog and add links to products where Bloggers can earn commissions when their readers buy products they recommend.
Posts for pay, reviews for cash or whatever you want to call them are a part of the blogosphere and have been for quite some time. The amount of attention that it gets is often directly related to the amount of other news that is happening in the space at the time.
Richard Edelman, head of Edelman*, called. He wrote a blog post about the Walmart/Edelman disclosure (or lack thereof) issue over the weekend.
Apparently you have to be “logged in” in order to share your views with Dan Gillmor. Sorry, while I accept that’s your policy, I don’t have time.
The effect was not unlike spitting into the ocean. After a series of studies looking into search engines’ paid inclusion and paid placement disclosure practices and a string of FTC recommendations, a follow-up study shows that little has been done.
Editor’s Note: How hard is it for you to determine the difference between paid placements and organic listings when it comes to search engine results? A study by Consumer Reports WebWatch determined the average Joe Internet user has a harder time doing so.
“Trust or Consequence: How Failure to Disclose Ad Relationships Threatens to Burst the Search Bubble” is the title for Consumer Reports WebWatch’s next conference to be held in Berkeley, California.
“… ALWAYS carry out your own due diligence! Remember, if it sounds too good to be true, it probably is.”
Regular readers will recognize the above language. It comes from the “Caveat Emptor” section which appears towards the end of each issue of A Home-Based Business Online.
Good advice to be sure (even if I do say so myself). But what does “due diligence” mean and how do you do it? Basically, it means to be diligent in researching your proposed business opportunity so you can be as sure as you can be what you’re getting into and why.