Quantcast
 
FTC Doesn’t Like When You Ask Employees To Tweet Promotional Content Without Disclosure

FTC Doesn’t Like When You Ask Employees To Tweet Promotional Content Without Disclosure

By Chris Crum December 5, 2014

Ad agencies may want to steer clear of asking employees to post positive messages about clients without disclosing their affiliation with campaigns. The Federal Trade Commission may not take too kindly to it. Last week, Sony Computer Entertainment America reached …

Bloggers Criticized for Microsoft “Spokesblogging” Ads

If you’re reading this post on Monday morning, boy did you miss a flare-up over the weekend. I don’t even know where to begin!

Shoemoney & SEOmoz Debate Link Disclosure

This week everyone seems to be talking about the debate between Shoemoney and SEOmoz following Rand Fishkin’s post last week about disclosing paid blog recommendations. This continued when Shoemoney and Rand Fiskin discussed their opinions today on Net Income.

A Paid Link Disclosure Solution

There is a big brouhaha over Matt Cutt’s recent postings (yes, 3 of them) about the disclosure of paid links (big one here, another here, and one more here).

There’s been a lot of postings about it, with a great summary here by GrayWolf at SEOclass.com, some here by GrayWolf at Wolf-Howl.com, more here from Todd Malicoat of StuntDubl.com, more here from Matt McGee of SmallBusinessSEM.com, and another here from Andy Beal of MarketingPilgrim.com.

WOMMA Blows It On Disclosure Issue
· 4 Comments

The Word of Mouth Marketing Association takes aim at the blogosphere’s favorite target, PayPerPost, but Andy Beard found some reasons to be concerned about their choices of disclosure exemplars.

A List Bloggers Shouldn’t Throw Stones

There are a number of fatal, hypocritical or naive flaws in almost every attack on paid posts by A list bloggers and it is time to show them their Achilles heel(s).

Your Blog – Does it Have a Disclosure Policy?

With more pressures on bloggers to disclose their business relationships, Weblog Tools Collection points to a neat Wordpress plugin that helps bloggers set up their own disclosure policy.

SES San Jose 2006 Kicks Off Today

The Search Engine Strategies 2006 conference in San Jose begins today, and we plan to bring some inside coverage of the sessions to our readers throughout the week as a variety of noteworthy speakers deliver valuable insights to attendees.

Blogger Relations and Full Transparency

Shel and I had quite a robust discussion about the Wal-Mart and Edelman blogger relations campaign yesterday in show #119 of FIR: The Hobson & Holtz Report.

Disclosure and transparency: Its PR 101

Our little PR corner of the blogosphere is awash with opinion about the Wal-Mart/Edelman blogger outreach campaign stemming from a story in the New York Times on Tuesday.

Comments for Dan Gillmor – Bloggers and Disclosure

Apparently you have to be “logged in” in order to share your views with Dan Gillmor. Sorry, while I accept that’s your policy, I don’t have time.

Google Accidentally Reveals Revenue Prediction

Google accidentally left in notes that discussed predictions of revenue for the next year in the Powerpoint for last week’s Analyst Day. As a result, Google had to file a Form 8-K disclosure report with the SEC.

Blogger Disclosure Practices Tested

If nothing else, this piece in the WSJ underscores the argument that bloggers are not journalists, or as Brian Oberkirch rightly puts it, “personal blogs are not media.”

The Edelman & Holmes PR Action Figures

Richard Edelman’s and Paul Holmes’ discussion of the payola scandal are must reads.

Disclosure Time

Various companies are now offering me a chance to try out their equipment. In the past week I’ve received: