Direct Marketing Association Articles

DMA: Two-Fifths Of Retailers Don’t Have Solid Stores

It’s hard to know how the Direct Marketing Association (DMA) didn’t guess what it was getting into; contacting retailers isn’t the same as talking to random people on the street.  Still, a new study from the DMA revealed the interesting fact that 41 percent of its survey’s respondents don’t have brick-and-mortar stores.