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Digital TV
Americans Confused About DTV Switch
Close to half of over-the-air households reject post-transition pay TV and plan to receive free, over-the-air digital television by buying a converter box or digital TV set according to the Association of Public Television Stations study. About 43 percent of over-the-air households said they would purchase a converter box or a digital TV between now and when the transition takes place on February 17, 2009, compared to 12 percent who would sign up for a cable or satellite service.
Coupons Available For Digital TV Switch
The government is now offering $40 coupons that people can use to apply towards the cost of a converter box that will allow analog TV to work when the switch to digital television takes place next year.
Americans In The Dark About Digital TV Switch
By Mike Sachoff
A good number of U.S. TV watchers are not aware that analog signals will change to digital in 2009, according to Leichtman Research Group's "HDTV 2007: Consumer Awareness, Interest and Ownership" report.
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