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HDTV Sales Set To Increase

There are 28 million U.S. households with an HDTV set, accounting for 25 percent of the population, according to a March 2008 Frank N. Magid Associates study.During the 2007 holiday season and the 2008 Super Bowl, 5.5 million households purchased their first HDTV set, while 3 million homes bought a second HDTV.Current HDTV owners are projected to drive demand. Close to 40 percent of HDTV owners said they plan to purchase a second HDTV set within the next year.