All Posts Tagged Tag: ‘digital content’

A Friendly Reminder That You Actually Don’t Own Your Digital Content (Christmas Edition)

Here’s a scenario: It’s Christmas Eve and you’ve gathered the entire family around the TV to watch your favorite Christmas classic. You thought ahead and purchased the video through Amazon Instant Video just for this very occasion. Good thinking on your part, right? Unfortunately, all that good thinking is for naught as the video is not in your collection, and …

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Is Creating a Unique Experience Enough To Get People to Pay for Digital Content?

John Loughlin, Executive VP and GM of Hearst Magazines, which publishes Cosmopolitan, Esquire, Popular Mechanics, and other popular titles, provided an inside look into Hearst’s content strategy for the digital age here at ad:tech NY. 

Do you think Hearst’s success in traditional publishing will extend to triumph in the online world? Let us know in the comments section.

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