Digg is putting a new spin on targeted advertising. It is always the goal of advertisers to target their ads as well as they can, but when you advertise with Digg, it will cost you if they’re not relevant enough.

Digg has announced plans to roll out a new advertising platform called Digg Ads. This platform will give users more control over which ads are displayed on the popular site. It’s not ready to go just yet. The pilot will be launching in several months, but it will be "an ongoing work in progress."