According to Yahoo! Search Marketing:
All Posts Tagged Tag: ‘Didit’
If someone standing next to you gets hit with a pebble, the logical response is not to panic. Panic should only occur if lots of large, heavy rocks come afterward. Now, although this scenario may exaggerate the matter, the pause after the first stone bears a resemblance to the situation faced by search marketers.
Is there such thing as a pure search engine marketing agency anymore? Increasingly, search marketers are following the engines’ lead by planning banners, rich media, video, gadget and widget ads, blog and RSS ads, behavioral targeting, and sometimes even traditional media buys such as radio, print, and television. What expertise do search marketers bring to the table when expanding their offerings? Are there pitfalls of stretching themselves too thin? How can the various channels be measured together?
Q Interactive provides its marketing services to about 1,500 brands per year, and maintains a stable of more than 1,000 partner sites. And in the midst of all the big names and big business, Q Interactive selected Didit to handle its search engine marketing campaigns. Again.
Why is it I get a strange sense of deja vu, while writing this news that Bill Wise has resigned from his position as CEO of Did-It?