Didit Articles

Didit: Search Spending Slowed In December

If someone standing next to you gets hit with a pebble, the logical response is not to panic.  Panic should only occur if lots of large, heavy rocks come afterward.  Now, although this scenario may exaggerate the matter, the pause after the first stone bears a resemblance to the situation faced by search marketers.Didit: Search Spending Slowed In December

SIS – SEMs Pursuing Display

Is there such thing as a pure search engine marketing agency anymore? Increasingly, search marketers are following the engines’ lead by planning banners, rich media, video, gadget and widget ads, blog and RSS ads, behavioral targeting, and sometimes even traditional media buys such as radio, print, and television. What expertise do search marketers bring to the table when expanding their offerings? Are there pitfalls of stretching themselves too thin? How can the various channels be measured together?

YSM’s Tips To Build Search Campaign Curiosity
The ever-useful and helpful Yahoo Search marketing Blog has a post called “Six Tips for Building Curiosity and Influence Into Your Search Campaigns”, where guest writer, Gerry Bavaro, VP of client services at the
Q Interactive, Didit Stay Together On Search

Q Interactive provides its marketing services to about 1,500 brands per year, and maintains a stable of more than 1,000 partner sites.  And in the midst of all the big names and big business, Q Interactive selected Didit to handle its search engine marketing campaigns.  Again.

Yahoo! Search Marketing: Did-it a Certified Ambassador
Did-it, a full-service online advertising and marketing services company, has been qualified as a Certified Ambassador Agency by Yahoo! Search Marketing. The Yahoo! Search Marketing Certified Ambassador tier is designed to meet the needs of higher-performing agencies, SEMs and other search marketing resellers who channel a considerable amount of their clients’ quarterly ad-spend to Yahoo! Search Marketing.

According to Yahoo! Search Marketing:

Did-it CEO Resigns

Why is it I get a strange sense of deja vu, while writing this news that Bill Wise has resigned from his position as CEO of Did-It?

Dit-It Hires Former Ask Jeeves Exec As CEO

This is an interesting development. Did-it has hired former Ask Jeeves, MaxOnline & DoubleClick executive to be the new CEO. Kevin Lee will step aside and become Executive Chairman.