WebProNews

Didit: Search Spending Slowed In December

If someone standing next to you gets hit with a pebble, the logical response is not to panic.  Panic should only occur if lots of large, heavy rocks come afterward.  Now, although this scenario may exaggerate the matter, the pause after the first stone bears a resemblance to the situation faced by search marketers.

SIS - SEMs Pursuing Display

Is there such thing as a pure search engine marketing agency anymore? Increasingly, search marketers are following the engines’ lead by planning banners, rich media, video, gadget and widget ads, blog and RSS ads, behavioral targeting, and sometimes even traditional media buys such as radio, print, and television. What expertise do search marketers bring to the table when expanding their offerings? Are there pitfalls of stretching themselves too thin? How can the various channels be measured together?

YSM's Tips To Build Search Campaign Curiosity

The ever-useful and helpful Yahoo Search marketing Blog has a post called “Six Tips for Building Curiosity and Influence Into Your Search Campaigns”, where guest writer, Gerry Bavaro, VP of client services at the