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Perceived Value Is Reality

Closing the sale is a delicate and at times unpredictable process. Consumers have varying reasons to reject or accept an offer and often some incentive is necessary. But what kind of incentive is most effective and brings the most return for the retailer? A discount? A gift? Free shipping?

Conde Nast Delaying At Least One Site Relaunch

The economy seems to have pushed Conde Nast into an "if it ain't broke, don't fix it" state of mind.  New reports indicate that the giant publisher has postponed plans to relaunch one or more websites tied to its magazines.