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design Articles

Copywriting And Design Rules for Successful eCommerce

What are the secrets of converting visitors into customers? Most ecommerce sites that struggle to convert suffer from the same half dozen minor problems.

Rand Fishkins Tips For More Traffic

Every site owner wants one thing: more visitors. After that, their requests might vary from “more with my family” to “more ice cream in the freezer,” but they can all agree on that one wish.

More Questions to Ask Your Web Designer

Last week’s article addressed some important questions to ask a web designer before you move forward with a website.

Questions to Ask Your Web Designer

No business has an unlimited marketing budget. If you are having a web solution developed by an outside design firm it is crucial to ensure that you are getting the most “bang for your buck”.

Microsoft Response To Outlook RSS Design

I’m happy to see that Michael Affronti has responded to my post about the design decisions regarding Outlook 2007′s RSS reader.

Streaming Videos Not the Same as Podcasts

I was intrigued by the PRWeek headline: “Free podcasts become driving force in BMW branding push.”

Site Design According To Drost

Website design is as much an art as a science. Still, some there are some guiding principles that will, in just about every case, make for a better site. Herman Drost has compiled a list of 16 of these elements.

Search Engine Promotion: No Strategy, No Success

Whether you’re planning the launch of your first site, or wondering why your site counter is actually moving backward, stop.

Using Design Clichs

Web 2.0 is the new black, rounded corners are the new complimentary accessory, drop shadows are a part of the status quo, and you’d better not wear a bevel before Labor Day.

Site Design With Vaastu Shastra
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Would you like to improve your website? Then utilize vaastu shastra – “the science of direction that combines all the five elements of nature and balances them with man and materials.”

10 Step Web Design and Development Contract Agreement
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This is not written by a professional lawyer or anyone close to one. It is written by a typical business owner of a successful web development company who has no law degree or the budget to hire a lawyer to write a web development contract.

Conversion Optimization: Picking Up Where SEO Leaves Off

Search engine optimization (SEO) gets them to the site. What they do (or don’t do) once SEO has done its job is up to the site owner or designer.

Two Sides of the Marketing Coin

Advertising Age covers Sephora’s coffee cup lipstick smear ad (reg. req.) and raises an interesting question.

Top 3 Design Priorities – Old and Wise, But Still Not Recognized

Imagine it – a new, shiny red sports car that is simply stunning to behold. A beauty. A masterpice of shape and design. But, it doesn’t move – not an inch.

Liquid VS Fixed Layout Debate in Modern Web Design

For the last 10 years the question of whether to use fixed or liquid layouts when designing a website has raged on in the web design world, with major design players on both sides of the proverbial fence.

Recently though, as screen resolutions have increased dramatically, fixed layouts have all but replaced liquid, but there are still come major advantages to a liquid layout if designed properly.

Preliminaries

Netscape Back with Hybrid Journalism Site

Netscape is back baby and in a big way.

The Problem with Accessible Website Design

Worrying about being prosecuted under the UK Disability Discrimination Act for the inaccessibility of your company website?

Wide vs. Narrow Design – The Screen Resolution War

One of the first and most critical decisions web and user interface (UI) designers must face when designing for a fixed screen resolution is whether to design for the classic, narrow screen resolution of 800×600 pixels or the newer, now-more-commonplace resolution of 1024×768 pixels (and above).

Advertisers Neglecting New King Of All Media
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The Web as an advertising medium is vastly underexploited in light of a unique new study revealing that Web usage dominates all other media in daily use. Additionally, the study found, chronic Web surfers tend to spend more freely than TV watchers.

Executive Blog vs. Executive Blog Roll

BusinessWeek’s Bruce Nussbaum points out the next best thing to an executive blogging-an executive actively reading blogs.

Is that a Monkey in Your Trunk?

Ads featuring monkeys may be deemed a tired gimmick, but I think Suburban Auto Group’s Trunk Monkey ads offer a fresh spin on the classic animal approach.