When I was 15, I successfully infiltrated a girls’ slumber party. In college, I took Interdisciplinary Approach to Dress at 8 am, and was, apparently, the only guy to think of it. Let’s just say that, early on, I had good grasp of the economic concept of scarcity. I’m not single these days, but if I were, Hitwise has told me the dating sites I would be frequenting.

Google recently made demographic targeting for AdWords campaigns available for its marketers, who can use the feature to narrow the types of sites that display its advertising.

“We’re looking for people who want to keep a blog or online diary for the News & Star website”…

The latest entrant to the world of blogs by mainstream media made its debut yesterday …

During conversations with web business professionals about pay-per-click search engines, “traffic volume” is always a hot topic. Over the last year or so, Google Adwords has emerged as the pay-per-click (PPC) search engine most enamored for driving “traffic volume”.

Following a PPC session at yesterday’s DMA/AIM net.marketing conference, two experts offered their insight into the search engine world.

You have a great product, fantastic website, financial backing, and the undeniable urge to succeed, but you are not making any money through your website. Why? The answer is you haven’t directed your product to the people who are looking to buy it.

Chances are you do not get as much input from your visitors and subscribers as you would like. When people write and say nice things, it makes you feel great, but it does not provide grand insights. Those who have bad thoughts usually just unsubscribe or leave your site for good.

Do you know who buys, or is likely to buy, your products, services, or information?

Demographics are often an important piece of information that an advertiser will want before purchasing an ad on a web site, however, there are some rarely discussed problems with the collection demographic information. There are several ways in which this statistical information can be collected, a few of which are discussed below.