All Posts Tagged Tag: ‘Demographics’
The U.S. Census Bureau today released predictions for the changing demographics of the country over then next 50 years. This is the first set of population projections issued by the bureau that are based on the 2010 Census. Perhaps the most telling change coming in America is something that was much-discussed in the days following the 2012 presidential election. The …
Over at the Nielsenwire blog today, Nielsen highlighted some of the results from its recent Mobile Insights report for the first quarter of 2012. Included is information on how each of the smartphone operating systems are performing and a look at the demographics for smartphone users in the U.S. The blog post starts off by stating that more than half …
The stereotypical Internet user used to be a young male, and that still, to be honest, remains somewhat appropriate. But new statistics reveal that the UK’s online population is increasingly made up of people over the age of 55.
Google has partnered with the Nielsen Company to help the search engine better understand the demographics of those who view its Google TV Ads, reports the NYT.
The multi-year deal will start of small, but will likely grow as Google expands beyond the rather limited network of just 13 million viewers provided by its partner DISH Network.
When I was 15, I successfully infiltrated a girls’ slumber party. In college, I took Interdisciplinary Approach to Dress at 8 am, and was, apparently, the only guy to think of it. Let’s just say that, early on, I had good grasp of the economic concept of scarcity. I’m not single these days, but if I were, Hitwise has told me the dating sites I would be frequenting.
During conversations with web business professionals about pay-per-click search engines, “traffic volume” is always a hot topic. Over the last year or so, Google Adwords has emerged as the pay-per-click (PPC) search engine most enamored for driving “traffic volume”.
Chances are you do not get as much input from your visitors and subscribers as you would like. When people write and say nice things, it makes you feel great, but it does not provide grand insights. Those who have bad thoughts usually just unsubscribe or leave your site for good.
Demographics are often an important piece of information that an advertiser will want before purchasing an ad on a web site, however, there are some rarely discussed problems with the collection demographic information. There are several ways in which this statistical information can be collected, a few of which are discussed below.