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Demand Media Articles

Demanding Trust From Pluck

How much do you trust Pluck’s review system?  Apparently not enough, because with the introduction of their new Trust Filters, Demand Media is attempting to improve end-user confidence.

The Real Problem With Content Farms is Google
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The business of content farms like Demand Media is creating content in the form of articles and videos that search engines will crawl and feature prominently in the long tail of search results. Demand Media and all content farms’ Achilles’ heel is that much of their Internet traffic and revenue relies on Google.

Can So-Called “Content Farms” Maintain Quality and Reader Trust?
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Sometimes sites like Demand Studios, Yahoo’s Associated Content, AOL’s Seed.com, and Suite101 are called names like "content farms" or "content mills". You can call them whatever you like, but the fact of the matter is that they’re attracting a lot of writers and producing a lot of content, which is appearing in a lot of search results for better or worse.

Demand Media Adds Blog Syndication to its Content Arsenal
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Here at BlogWorld, Demand Media launched the Demand Media Blog Network, to syndicate bloggers’ content across Demand’s own properties like eHow and Livestrong.com, as well as the company’s Content Channels partner sites.

Major News Organizations Aim to Establish Syndication Guidelines

Some major news organizations that make up the Internet Content Syndication Council are reportedly working on some guidelines for content syndication for their own collective membership, while providing an example for others to go by.

The council includes the Associated Press, Reuters, CBS, The Tribune Company, and many others. Here’s the full list of companies represented:

Unconfirmed Next-Generation iPod Touch Photos Surface

MacRumors has posted photos of what are supposedly pieces of the upcoming iPod Touch 4 with FaceTime. These have yet to be confirmed, however.

AppleInsider reports that Apple is rumored to be in talks to buy a Chinese mobile ISP and game developer for $148 million.

Is Quality Really in Jeopardy Because of Content Farms?
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So-called content farms draw a lot of criticism for a supposed lack of quality and some consider them a threat to quality on the web in general. We’re talking about entities like Demand Media, Associated Content, the new AOL, etc. (the definition of the term content farm itself is also debated).

Demand Media Teams up with Tyra Banks

Beauty and entertainment company Bankable, of which Tyra Banks is the CEO, has struck a deal with Demand Media, which will culminate in an interactive web property, an online video series and a set of mobile apps. Tyra Banks will also become a shareholder in Demand Media.

Suite101 Shares Thoughts on Google/Demand Media Patents

Google was recently granted a patent called "Identifying inadequate search content" that the Financial Times says appears to replicate part of the Demand Media approach to algorithmic content – a style of content production that is becoming increasingly popular among media c

Demand Media Responds to Domain Audit Report Accusations

Update: Quinn Daly, senior vice president, Corporate Communications at Demand Media has gotten back to us with the following comments:

Demand Media Adds New “Talent & Expert Network” to Content Mix

Demand Media announced the beta launch of a new "Talent & Expert Network". This network resides within its current content creation platform (Demand Studios), and will include what the company calls "authentic and entertaining personalities." Content from this network will be integrated into articles and videos, and will be expanded to new episodic programming and branded entertainment content across hundreds of categories.

Facebook’s Open Graph About to Get Significantly Bigger, Courtesy of Demand Media

Facebook’s Open Graph is about to get significantly bigger. I spoke with Demand Media VP, Marketing Jason Jaynes about the company’s new integration with it, and it’s a biggie, but not necessarily in the way you might think.

When you think of Demand Media, you probably think about Demand Studios, the company’s content production arm, and the sites it powers – sites like Cracked, eHow, LiveStrong, etc. These sites have enormous reach in themselves, but Demand’s new announcement has much bigger implications.

Demand Media Aims to Sort Out eHow Content Confusion
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eHow, Demand Media’s most heavily trafficked property, which frequently has how-to articles ranking very well in Google resutls (not to mention videos in YouTube),  just announced a big change to how it provides content. I had a conversation with eHow General Manager Gregory Boudewijn and Stewart Marlborough, the general manager of Demand Studios (the content arm of Demand Media) about what this means for readers, as well as content contributors.

MerchantCircle, Demand Media Provide New Local Search Opportunities
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MerchantCircle, a social network for local businesses, which boasts over a million businesses, announced an expanded partnership with Demand Media. I spoke with Darren Waddell, VP of marketing for MerchantCircle and Sean Pate, the company’s Director of PR about this and some other news.

Demand Media’s Strategy of Penetrating Major Media Outlets
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Late last week, reports surfaced of Demand Media and USA Today reaching a deal in which Demand would contribute content to USA Today’s website. This is interesting because it’s an example of the controversial Demand Media penetrating mainstream news media. I spoke with Demand about the partnership and the prospect of similar partnerships in the future.

Is the Content Farm Strategy Just Misunderstood?
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Demand Media CEO Richard Rosenblatt doesn’t understand much of the criticism geared toward his company, which Time Magazine columnist Dan Fletcher refers to as "the Web’s least understood and most vilified juggernaut." I attended a panel at SXSW this week in which Fletcher and Rosenblatt discussed Demand’s content strategy that has become the basis of so much controversy (Read here for more background

Confirmed: Yahoo’s SVP Of Revenue To Quit

Joanne Bradford started at Yahoo about a year and a half ago, assuming the title "Senior Vice President, U.S. Revenue and Market Development."  Now, a fresh report’s indicated that the high-ranking exec is on her way out again, ready to take a position at Demand Media.

A Convenient Content Truth
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Big businesses with huge pageviews fueled by Google have emerged in recent years that exist only because of a unique SEO / Adwords relationship with Google. Google gives them a huge presence in the long tail SERPS and they in turn give Google increased revenue by being a Google Adsense partner. Not just any Adsense partner, but a Google partner that turns Google search generated traffic into billions of Adwords clicks totaling tens of billions of dollars. 

Demand Media Raises $35 Million In Funding

After paying $70 (or so) million for Pluck earlier this month, Demand Media appears to have returned to the proverbial watering hole.  A new round of funding added $35 million to its reserves.

Demand Media Acquires Pluck

The company called Pluck has ties to well-known entities like Discovery Communications, USA Today, and Conde Nast.  And now Demand Media does, too; it has acquired Pluck for an undisclosed amount.

Fox Dumps Non-MySpace Intermix Pieces

One of the people behind the original deal that placed MySpace in the Fox Interactive Media collection of websites has reacquired most of the parts of Intermix from MySpace’s new ownership.