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Demand Media Articles

Demand Media Responds to Google Content Farm Update
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Demand Media issued a statement in response to Google’s algorithm change, announced last night. The update "noticeably impacts" 11.8% of Google queries, according to Google. While Google’s announcement doesn’t come right out and use the phrase "content farms", the update is widely considered to be aimed at them. 

Demand Media Goes on the Defensive About Content Quality
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Demand Media CEO Richard Rosenblatt mentioned in the company’s earnings call the other day that Demand Media was ready to set out and rigorously start defending its content, as it falls victim to a great deal of criticism over quality. 

Demand Media: We’re “Very White Hat”
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Demand Media CEO Richard Rosenblatt, speaking on an earnings call today, took to defending his company’s content, which is often subject to a great deal of criticism, though I would contend that much of the criticism is really geared toward Google for surfacing some of the more questionable (in quality) content over other results that would appear more authoritative. 

Demand Media Posts First Earnings Report as Public Company

Demand Media posted its fourth quarter financial results today – the company’s first earnings report since going public last month. Demand posted revenue of $73.6 million, an increase of 33% compared to $55.5 million in the same quarter the previous year. 

Income from operations was $2.8 million compared to a net loss from operations of ($3.2) million in Q409. Net income was $1.0 million compared to a net loss of ($3.9) million in Q409. Cash flows from operations was $20.9 million, up 95% compared to $10.7 million in Q409.

Demand Media Has New Leader for Fashion and Beauty

Demand Media announced today that it has appointed former NBC Universal and Viacom executive Lisa Kraynak its new General Manager and Senior Vice President for its New Fashion and Beauty property typeF.com.

The site itself is a product of Demand Media’s partnership with Bankable Enterprises (the one run by Tyra Banks), which we reported on last summer.

Why It’s Easier for a Startup (Than For Google) to Take Action on Content Farms
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A couple weeks ago, we reported that DuckDuckGo had followed its own blocking of content farms (like eHow) by promoting content from wikiHow. This begged the question: how much better is wikihow’s content? We had a conversation about that with Jack Herrick, founder of wikiHow (and one-time owner of eHow).

Huffington Post Attracts New Round of Criticism
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Earlier this week, I asked how much content is too much? The premise is that the web and search engine results are being saturated with content in all areas, and most of it is coming from a handful of companies – companies like Demand Media and AOL/Huffington Post. 

How Much Content is Too Much?
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As you probably know by now, AOL has purchased The Huffington Post to further bolster its growing content business. HuffPost co-founder Arianna Huffington (now Editor-in-Chief of all AOL Content) said following the announcement, that earlier this year, the company was looking to expand local sections, launch international sections, add more original videos, and additional sections that would "fill in some gaps" in HuffPost’s current offerings.

DuckDuckGo Follows Content Farm Banning With Promoting wikiHow Content
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Today, DuckDuckGo has started "hard wiring" wikiHow as the first result on its search engine results pages for how-to queries. 

wikiHow founder Jack Herrick (who also ran eHow before selling to Demand Media) tells WebProNews, "As you know, there is tons of buzz on the web about what Google’s next step will be with tackling low quality content from content farms."

What If Content From One Company Dominated Google’s Search Results?
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Demand Media continues to capture a great deal of attention after launching an IPO, and Google talking about algorithm changes. If you’ve been reading WebProNews lately, we’ve discussed it quite a bit, and our readers have had plenty to say as well. You can browse recent coverage (and comments) here

Blekko Bans eHow and Other Content Farms
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According to a TechCrunch story just published the war against content farms has reached Blekko. WebProNews is seeking to confirm the facts. To learn more about Blekko and its approach to fighting web spam watch the embedded video interview our WebProNews team conducted at Pubcon with Blekko founder Rich Skrenta below.

Demand Media’s eHow Faces User Backlash Over Facebook Log-in
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Demand Media is no stranger to controversy, and the subject of the company’s content and the Google love it receives, has come back into the spotlight as the company launched an IPO this week, and Google is now saying it’s going to alter its strategy on content farms.

Google: Are You Really Serious About Removing Web Spam?
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Dear Google: First and foremost, my letter to you is not personal. I am a big fan of yours and always have been. You have the best search engine in the World, better than Bing. You have the best web email service. Your Google Docs product is amazing. Don’t even get me started on Google Earth or Google Maps, just unbelievable products. Your analytics product is excellent. Everybody loves Android. All you do is create and create and still give it all away for free.

Demand Media CEO: Google Not Talking About Us
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Last week, Google’s Matt Cutts put up a blog post talking about a shift in focus to content farms, which he defines as "sites with shallow or low-quality content". Most people that read this assumed he was talking about sites like some of those offered by Demand Media (eHow.com, for example), which launched an IPO this week valuing the company at $1.5 billion

Is This Google Algorithm Change About Content Farms or Not?
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Google has launched a change in its algorithm, following a post a week ago from Matt Cutts talking about the search engine’s approach to spam and content farms. However, it is still unclear whether this new update is the related to the "content farm" side of things.

Should ‘Write To Rank’ Articles Be Punished by Google?
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Google has stated many times that content should be written for the reader of the content and not to rank in search engines. I assume this would go for YouTube videos as well. It is an excellent approach for search engines to take in my opinion because theoretically if every content producer follows this standard, search results would be filled with high quality relevant links.

Google, Bing, and Blekko Talk Content Farms and Search Quality

Matt Cutts from Google, Harry Shum from Bing, and Rich Skrenta from Blekko spoke on a panel today at the Farsight Summit. Much of the conversation was around the Bing/Google results copying ordeal, but part of the conversation was about search quality in general, and the impact content farms are having on it. 

Demand Media Announces Closing of IPO
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Last week, Demand Media launched its initial public offering. Today, the company announced the closing of the IPO of 10,235,000 shares of common stock at $17.00 per share. From the release:

Can Demand Media Live Up to its $1.5 Billion Valuation?

Demand Media shares are listing today in the New York Stock Exchange under the DMD symbol, as the company’s IPO of 8.9 million shares priced out at $17 a share (above estimates of $114 – $16). 

The IPO raised a reported $151.3 million valuing the company at just under $1.5 billion. 

Demand Media IPO Reportedly Coming Next Week
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Demand Media’s much-anticipated initial public offering is coming next week, according to Kara Swisher, reporting for the Wall Street Journal’s All Things Digital. She says numerous sources "with knowledge of the situation" say it will happen after the company’s road show for investors. 

Demanding Trust From Pluck

How much do you trust Pluck’s review system?  Apparently not enough, because with the introduction of their new Trust Filters, Demand Media is attempting to improve end-user confidence.