All Posts Tagged Tag: ‘Demand Media’
Google has stated many times that content should be written for the reader of the content and not to rank in search engines. I assume this would go for YouTube videos as well. It is an excellent approach for search engines to take in my opinion because theoretically if every content producer follows this standard, search results would be filled with high quality relevant links.
Matt Cutts from Google, Harry Shum from Bing, and Rich Skrenta from Blekko spoke on a panel today at the Farsight Summit. Much of the conversation was around the Bing/Google results copying ordeal, but part of the conversation was about search quality in general, and the impact content farms are having on it.
Demand Media shares are listing today in the New York Stock Exchange under the DMD symbol, as the company’s IPO of 8.9 million shares priced out at $17 a share (above estimates of $114 – $16).
The IPO raised a reported $151.3 million valuing the company at just under $1.5 billion.
The business of content farms like Demand Media is creating content in the form of articles and videos that search engines will crawl and feature prominently in the long tail of search results. Demand Media and all content farms’ Achilles’ heel is that much of their Internet traffic and revenue relies on Google.
Update: Quinn Daly, senior vice president, Corporate Communications at Demand Media has gotten back to us with the following comments:
Demand Media announced the beta launch of a new "Talent & Expert Network". This network resides within its current content creation platform (Demand Studios), and will include what the company calls "authentic and entertaining personalities." Content from this network will be integrated into articles and videos, and will be expanded to new episodic programming and branded entertainment content across hundreds of categories.
eHow, Demand Media’s most heavily trafficked property, which frequently has how-to articles ranking very well in Google resutls (not to mention videos in YouTube), just announced a big change to how it provides content. I had a conversation with eHow General Manager Gregory Boudewijn and Stewart Marlborough, the general manager of Demand Studios (the content arm of Demand Media) about what this means for readers, as well as content contributors.
Late last week, reports surfaced of Demand Media and USA Today reaching a deal in which Demand would contribute content to USA Today’s website. This is interesting because it’s an example of the controversial Demand Media penetrating mainstream news media. I spoke with Demand about the partnership and the prospect of similar partnerships in the future.
Demand Media CEO Richard Rosenblatt doesn’t understand much of the criticism geared toward his company, which Time Magazine columnist Dan Fletcher refers to as "the Web’s least understood and most vilified juggernaut." I attended a panel at SXSW this week in which Fletcher and Rosenblatt discussed Demand’s content strategy that has become the basis of so much controversy (Read here for more background
Joanne Bradford started at Yahoo about a year and a half ago, assuming the title "Senior Vice President, U.S. Revenue and Market Development." Now, a fresh report’s indicated that the high-ranking exec is on her way out again, ready to take a position at Demand Media.
Big businesses with huge pageviews fueled by Google have emerged in recent years that exist only because of a unique SEO / Adwords relationship with Google. Google gives them a huge presence in the long tail SERPS and they in turn give Google increased revenue by being a Google Adsense partner. Not just any Adsense partner, but a Google partner that turns Google search generated traffic into billions of Adwords clicks totaling tens of billions of dollars.