More than half (54%) of consumers say that information from a brand representative is more valuable than what is usually found on a company Web site, according to new study, "The Impact of Social Media on Purchase Behavior" by research firm OTX on behalf of DEI Worldwide, a social media marketing agency.They found that 63 percent of consumers would like to share their opinions about a brand or product with a representative, and 67 percent are likely to pass along information from a brand representative to other people.
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