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	<title>WebProNews &#187; Deforestation</title>
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		<title>Google, Indians Join Forces To Limit Logging</title>
		<link>http://www.webpronews.com/google-indians-join-forces-to-limit-logging-2007-06</link>
		<comments>http://www.webpronews.com/google-indians-join-forces-to-limit-logging-2007-06#comments</comments>
		<pubDate>Tue, 19 Jun 2007 16:39:20 +0000</pubDate>
		<dc:creator>Doug Caverly</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[Brazil]]></category>
		<category><![CDATA[Deforestation]]></category>
		<category><![CDATA[Google]]></category>
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		<guid isPermaLink="false">http://www.webpronews.com/?p=38560</guid>
		<description><![CDATA[<p>Most businesses have a formal and structured environment; at Google, jeans are the norm, and dogs are allowed at work.&#160; But in a move that goes far beyond normal business practices - think pygmy marmosets instead of Great Danes - the search engine company has announced a development involving a tribe of Brazilian Indians.<br />
<br />
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			<content:encoded><![CDATA[<p>Most businesses have a formal and structured environment; at Google, jeans are the norm, and dogs are allowed at work.&nbsp; But in a move that goes far beyond normal business practices &#8211; think pygmy marmosets instead of Great Danes &#8211; the search engine company has announced a development involving a tribe of Brazilian Indians.</p>
<p><span id="more-38560"></span> Together, the Surui tribe and Google Earth will &ldquo;try to capture vivid images that could help stop loggers and miners from deforesting the jungle and digging for gold on its vast Amazon reservation,&rdquo; according an AP article in <a title="Google Goes To Brazil" href="http://hosted.ap.org/dynamic/stories/B/BRAZIL_INDIANS_GOOGLE_EARTH?SITE=MOCOD&amp;SECTION=BUSINESS&amp;TEMPLATE=DEFAULT&amp;CTIME=2007-06-18-15-29-38">The Columbia Daily Tribune</a>.</p>
<p>Unfortunately, success is not a sure thing.&nbsp; &ldquo;[T]he project is still in the planning stages for a remote area that doesn&rsquo;t even have Internet access yet,&rdquo; Alan Clendenning continues, and it remains to be seen if Brazilian criminals will care about being visible to (what they might view as) a bunch of American computer geeks.&nbsp; As for local laws, the AP says, &ldquo;government enforcement is spotty at best.&rdquo;</p>
<p>Still, the project may be representative of Google&rsquo;s increasing interest in Central and South America.&nbsp; Other recent developments include a Googler giving the <a title="Google Employee Emphasizes Latin America's Importance" href="http://www.seroundtable.com/archives/013893.html">keynote address</a> at SES Latino 2007, and earlier today, the launch of a <a title="Nine New Nations Get YouTube Sites" href="http://www.webpronews.com/topnews/2007/06/19/youtube-goes-to-nine-new-nations">Brazil-specific YouTube</a> site.</p>
<p>Google&rsquo;s also ramping up its efforts on the environmental front &#8211; this morning, the company gave a &ldquo;<a title="Official Google Blog Gives Info On Clean Energy" href="http://googleblog.blogspot.com/2007/06/clean-energy-update.html">clean energy update</a>&rdquo; that involved <a title="Google Develops Fuel-Efficient Cars" href="http://www.webpronews.com/topnews/2007/06/19/google-develops-fleet-of-fuel-efficient-cars">plug-in hybrids</a> and solar panels.&nbsp; After some PR problems, its involvement with the Surui tribe may well be part of a campaign to help Google become &ldquo;good&rdquo; again.</p></p>
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