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Web Sites Should Focus On Localization

Thirty-seven percent of all large U.S. companies have not translated their Web site content into any other language, even though the average number of languages for the top 10 global brands is around 30 according to JupiterResearch new report "Web Site Localization: Best Practices in Global Expansion." Large companies that are not creating content for non-English speaking markets, domestically or internationally risk losing market share to competitors with relatively more targeted strategies.