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David Lowden
TNS Buys Compete For $75 Million
By Mike Sachoff
The UK based global market research firm Taylor Nelson Sofres (TNS) is purchasing online measurement firm Compete.TNS will initially pay $75 million in cash for Compete and depending on revenue performance over the next two years it could pay an additional $75 million.Compete launched in 2000 and gets its data from its own panel and Internet service providers. The company will continue to operate as a stand-alone company but will merge its clickstream data with TNS.
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