All Posts Tagged Tag: ‘Dave Morgan’

Contextual Ad Exploitation

As an advertiser and a publisher I have ad CTR data spanning hundreds of millions of impressions and about a million ad clicks across a wide array of verticals.

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Audience Fragmentation Driving Ad Serving Buys

Microsoft, Google, Yahoo, and WPP all ponied up big bucks to gain advertising companies, as Tacoda’s Dave Morgan suggests a splintering online audience has driven this.

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