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Dave Morgan
Contextual Ad Exploitation
By Aaron Wall
As an advertiser and a publisher I have ad CTR data spanning hundreds of millions of impressions and about a million ad clicks across a wide array of verticals.
Audience Fragmentation Driving Ad Serving Buys
Microsoft, Google, Yahoo, and WPP all ponied up big bucks to gain advertising companies, as Tacoda's Dave Morgan suggests a splintering online audience has driven this.
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What's Next for Twitter API?
Although Twitter's homepage gets a tremendous amount of traffic, it... -
The Rise of Horizontal Content Sites
Over the last year, the search industry has seen a large rise in... -
Reaching Your Audience Through Online Video
Internet video is continuing to grow by leaps and bounds.
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