Quantcast

Dave Morgan Articles

Contextual Ad Exploitation
As an advertiser and a publisher I have ad CTR data spanning hundreds of millions of impressions and about a million ad clicks across a wide array of verticals.

Audience Fragmentation Driving Ad Serving Buys

Microsoft, Google, Yahoo, and WPP all ponied up big bucks to gain advertising companies, as Tacoda’s Dave Morgan suggests a splintering online audience has driven this.